2011 Business Demand Eloqua Marketo 
Customer Experience Matrix
JULY 11, 2011
We now ask vendors to estimate their client counts based on four segments: - micro-businesses, under $5 million in revenue; - small businesses, $5 to $20 million revenue; - mid-size business, $20 to $500 million revenue, and - large business, $500 million or more revenue. But it’s still worth sounding a note of caution.
Customer Experience Matrix
AUGUST 23, 2012
Tuesday’s post looked at the micro-business sector leaders according to our VEST report and gave a bit of background on how the ratings are created. Today let's take a look at the same diagram for large businesses, which we define as companies with $500 million revenue or more.
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Customer Experience Matrix
JULY 31, 2012
I put this at $325 million for 2011, a 50% increase from 2010. We distinguish four segments: micro-business with under $5 million revenue; small business with $5 to $50 million revenue, mid-size business with $50 to $500 million revenue, and large business with over $500 million revenue.
The ROI Guy
NOVEMBER 17, 2011
Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.
Customer Experience Matrix
FEBRUARY 6, 2013
Sector revenues: We aggregate the vendor-provided client counts by industry segment (micro business, small business, mid-size business, and large business), which we multiply by the estimated average selling price in each segment. Of the other major vendors, Marketo and HubSpot have both been quiet recently.
Customer Experience Matrix
DECEMBER 13, 2011
The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. Among B2B vendors, Eloqua is the poster child for this approach. It's applied by Marketo , Pardot , Act-On Software , Genius , Net-Results , and many others. ease of use.
Customer Experience Matrix
FEBRUARY 12, 2013
The most notable is Eloqua, which as a public company has to report its results. I’ve excluded business under $5 million revenue from this analysis because that’s a very different market. Specifically, it supports email and online events, which a 2011 MarketingSherpa study found account for just 20% of program spending.
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