Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. B2B Lead Generation without Lead Nurturing is Doomed to Fail.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Hubspot

NOVEMBER 17, 2011

Most marketers these days recognize that inbound marketing is a critical component of lead generation. A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. Business Blogging.

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

Webbiquity

JANUARY 2, 2013

79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. B2B Lead Blog ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

AUGUST 5, 2011

Checking out the top 10 lists for sites with the most unique visitors in June 2011, I decided to conduct a deeper investigation into just what it is about these sites that makes them tick. More pages also means more opportunities for your prospects to find you in search engines and more chances to rank for your business' top keywords.

Amazon 28

Amazon Marketing Strategy Marketing & Strategy Lead Scoring 28

Hubspot

MARCH 1, 2012

Your blog shouldn't be paragraphs of spam, but that doesn't mean you can't brainstorm brilliant blog content that will connect your offline and online efforts. The advertisement was posed as a challenge by Mustafa, and later hosted on YouTube. Katie Stuckenschneid recommended connecting an event with a blog post.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Webbiquity

OCTOBER 16, 2012

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. Digital Buzz Blog ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Online Marketing Institute

MARCH 24, 2011

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Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40