Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
The Point
SEPTEMBER 9, 2014
In the most diplomatic tone I could muster, I responded by stating that I didn’t think there was any correct answer to his question, and moreover, the question itself assumes a sales model that is not only long extinct, but runs completely counter to today’s modern B2B buyer behavior. Plus, B2B buyers have become expert buyers.
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