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Take the 2011 B2B Content Marketing Survey

Everything Technology Marketing

B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by outbound marketing tactics. The 2011 B2B Content Marketing Survey takes less than 5 minutes to complete - take it now. I will also share sneak previews of the survey results on this blog.

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Simplifying your martech stack: From pipeline efficiency to brand affinity

Martech

In reality, B2B buying committees have grown in size and different members will be at different stages of the buying cycle. If they’re in a buying cycle at all. Lead routing to SDRs The SDR position was created with the rise of Aaron Ross’ Predictable Revenue model in 2011. There’s a big difference.

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Content and Social Media Marketing Predictions for 2011

Avitage

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

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Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior

Tony Zambito

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    The annual report is aimed at surveying the changing B2B buyer behavior. .    The annual report is aimed at surveying the changing B2B buyer behavior.

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What Your Buyers Think About You (And What You Can Do About It)

Trade Press Services

The B2B sales journey is complex, typically involving multiple small decisions about your brand that lead to a decision to purchase. By understanding the decisions buyers make throughout their journey, marketers can take strategic actions that meet the needs of today’s B2B buyer. Decision #5: About the time to buy.

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Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011

Industrial Marketing Today

As we head into November and the start of the Holiday Season, B2B marketers are getting into their budgeting mode. With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics.

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Top 10 Industrial Marketing Posts of 2011

Industrial Marketing Today

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. B2B Lead Generation without Lead Nurturing is Doomed to Fail.