The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Webbiquity

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. Laura Patterson addresses the same topic as Tony does above, explaining how mapping content to the buying journey and customer lifecycle enables marketers to more strategically build out their content marketing editorial calendars.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

MLT Creative

JANUARY 12, 2011

Art director Sean Borja 's first blogging effort, featuring his musings on biking and buying habits, is wildly popular. Is Twitter's Sun Setting or Rising for B-to-B Marketers? Billy Mitchell examines how Twitter is being utilized by B2B professionals as a channel for sharing B-to-B marketing and communications ideas.

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

B2B Digital Marketer

SEPTEMBER 29, 2020

Upon her return to the Netherlands in 2011, she started her own company in Den Bosch. We had this clients back then, and then I moved back to the Netherlands in 2011 with the, like this pile of knowledge packed on my, then I entered the Netherlands and like I was ahead of the game. They are now taken over by methods. Let me think.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

MLT Creative

DECEMBER 9, 2010

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. For those that don’t build, look for them to buy. Great questions often lead to great ideas. I recognized a few of the authors as people I’ve met and become familiar with via Twitter.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. Attribution modeling will become a hot topic as digital marketers begin to understand and recognize the real cost of the “last click&# problem where results of marketing activities are tied to the last tactic a lead touched. Hint: you have to do both).

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40