The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. The one thing that concerns me is that sales and marketing alignment continues to be an issue.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

The ROI Guy

NOVEMBER 29, 2010

The organizations that recognize these significant and fundamental B2B buyer changes, and align their content marketing budgets to empower buyers, engage one-to-one, build trust, address economically focused buyers and enable sales to engage with more value will be the winners in the next decade.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet. Content Strategy and the Dying Art of Execution - Junta 42 , November 4, 2010 Don’t get me wrong, content marketing strategy is critical to the success of a content marketing project.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 28, 2010

08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Posted by Tom Pisello at 8:04 AM Email This BlogThis! Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. CIO Priorities for 2011 Indicate Continued Frugaln.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

Delivery credibility to Overcome the Skeptics – Frugal buyers absolutely require vendor assistance in diagnosing issues, developing roadmap/plans, and quantifying the value of proposed solutions. Want to understand the unique benefits that a value-based B2B selling / marketing program can deliver for your organization?

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

Hubspot

OCTOBER 18, 2011

If your marketing is broken, marketing automation just gets you to the wrong place more reliably. The last thing you want to do is automate marketing that's broken. Instead, transform your marketing into something that actually works and you can be proud of. The Science of Inbound Marketing.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28