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tools of the trade: webinars and online presentations

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

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Killed By Powerpoint « The Effective Marketer

The Effective Marketer

Why is it that such a poweful tool can be so deadly? The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. No need to raise your hand, we all have been there. Rehearse 5.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

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B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]

Online Marketing Institute

As we saw last year, Twitter is the most popular social media channel with content marketers. Twitter: 35% increase. Webinars/webcasts: 25% increase. For more on Joe, check out his personal site or follow him on Twitter @juntajoe. I was surprised at the jump in Twitter AND LinkedIn usage. Videos (27% increase).

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

B2B marketers have consistently recommended blogging as a communication vehicle and brand awareness tool for the company, but developing a strategy that accomplishes both of these goals isnt always easy. A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point.

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. If you were to look at my company’s Google Webmaster Tools (screenshot below) you would see that most of the links to our site are to our blog.