Tony Zambito

MAY 1, 2011

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009).  Image via Wikipedia.

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

MAY 5, 2011

  It requires evaluating what approaches align with today’s social buyer personas and what spend should be devoted to providing a social experience.    By doing so, a B2B organization can learn about the potential interactions social buyers desire that make up the entire social experience. . 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Tony Zambito

APRIL 12, 2010

The impact of Social Business is proving to be a seminal period in our history.    As the Internet changed our very means of how we view information, social media technology and social media channels are changing our views of customer relationships and conversations. 

Buyer Personas 100

Buyer Personas Business Social Media Lead Ranking 100

Tony Zambito

MAY 5, 2010

The CMO Council Marketing Outlook 2010 Report , published April 19th, points to the digital transformation of marketing.    As we have seen this year, companies are being awakened to the fact that the digital and social media storm has some jet stream wind behind it and is all the rage at the moment. 

Social Media 100

Social Media Buyer Personas Media Marketing Automation Services 100

Tony Zambito

JANUARY 30, 2011

One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.  Understanding the concept of audience development, in its true sense, can help to formulate plans around social media.  Image via Wikipedia.

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Tony Zambito

MAY 13, 2011

While this second report highlights the continuation of the changes noted in the 2010 report, there is definitely a “more of” aspect that is revealed and a few surprises.    All those who have clamored about social media and social technology dominance, hold on to your seats. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

AUGUST 16, 2010

In my return from a brief hiatus this summer to savor the recent defining moments in my personal life, I began to think of how this is an apt description of what has taken place this year in terms of social media and digital marketing. Will we look back on this year as the defining moment when marketing was transformed like never before?

Buyer Personas 100

Buyer Personas Allocation Marketing & Strategy Social Media 100