Paul Gillin

article thumbnail

Attack of the Customers Press Release

Paul Gillin

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. It was more difficult than I expected! Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Capacity to Destroy.

Press 50
article thumbnail

How Twitter Amplifies a Customer Attack

Paul Gillin

Twitter was the vehicle director Kevin Smith used in February, 2010 to express outrage about being denied seating on a Southwest Airlines flight because airline personnel claimed the 300-plus-pound Smith wouldn’t fit in a single seat. Smith tweeted his attacks for days and continued the criticism on his podcast.

Twitter 50