Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Today, that initial contact can be created over a few hours using social media.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JULY 20, 2010

audit current content against demand, analyze the quality and type according to needed media, develop a plan to adjust current content and create needed content, and measure the results achieved). Check out my Online Marketing Summit presentation below on this topic: View more presentations from Mike Corak.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

MAY 25, 2010

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. Fink Some good stuff: RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. link] [link] Abbie S.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Download Michael’s presentation here. Michael did talk about 2257 and FTC disclosure in his presentation so if you click through on that link you will read more there. All that stuff?

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. Plus, event invites, and photos in which you’re tagged.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 4, 2010

For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Sessions start October 5. Thanks Jason!

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. You’re thinking that I’m crazy. But, I’m not.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. I’d be happy to share my slide presentation with you, too).

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JUNE 7, 2010

The book is presented in three sections. My favorite is the “Face Game&# whereby every time an employee logs on to the Web, he or she is presented with a photo of another employee, and a list of names. He was very passionate about happiness and creating a culture to support the vision.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 22, 2010

That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#. Social media is still evolving and until a solid few years of research can prove that there is definite ROI in utilizing company-wide social media plan, most companies will still consider it only a fad.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 6, 2010

I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 15, 2010

Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content. I'd also add that content that isn't unique in message – or at least in perspective or presentation, or is also ineffective.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

APRIL 1, 2010

I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops! link] Glen Walker RT @jaybaer: Get Your Social Media Story Straight [link] (great piece on the importance of followup, too) [link] ??? As always – a great piece Jay.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JULY 14, 2010

Those results will not change without a concerted effort to engage in social media. Throughout life it drives us crazy when people talk about us when we’re not around – here we have an opportunity to be present. Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

AUGUST 18, 2010

We were on a WebEx with a client and their PR firm, they were so called social media gurus. So they were giving their SM plan which included Flickr as the main strategy, when a MSN messager notification pops up from one of the presenters when we asked where the Twitter part of the plan was.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

SEPTEMBER 21, 2010

j Jason Baer Tom - Really interesting presentation. Everyone believes that good social media outreach will increase sales. j Jason Baer Tom - Really interesting presentation. j Jason Baer Tom - Really interesting presentation. Everyone believes that good social media outreach will increase sales.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JUNE 11, 2010

Wisely improve the present, it is nike dunk low thine. Kurrently Revolutionizes Real-Time Search With Twitter + Facebook Results Syx58168 The dunk sb world is a comedy to those who thinks, a tragedy to those nike dunks who feels.Look not mournfully into the nike dunk high past, it comes not back again. newrulesofinvesting congrats, Jay!

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Due to the content discovery constraints of social media sources such as Twitter, the timeframe to access historical data could be significantly less than 6 months.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 21, 2010

Integrating Email and Social Media with Flowtown 7 Ingredients in the Perfect Twitter Profile Content Lessons Learned A few patterns become instantly clear when I look at this information: Time matters, but not in a consistent way. Most of the rest are from spring 2010 or earlier. Extra resources are important.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. (if link] Zack Wow, list of heavy hitter presenters… you're in good company. No pressure, eh? alexasamuels LOL, make sure you get your commission – I was convinced to sign up.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

JUNE 15, 2010

All of your customers on Facebook are presented to you, and you should be able to become their “friends” with a single click. You know – speaking of social anthropology – we're making it very easy for the historians and anthropologists of the year 3000 to understand the year 2010. The way you present it, makes sense.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

APRIL 8, 2010

Would it work as a marketing and/or presentation device? The Keynote presentation app is very slick. I've been thinking about making it my conference travel/presentation device. Would it work with a i-pen or something like that? Thanks for your post… [link] jaybaer For a 1:1 it could be amazing.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Any thoughts? link] Brian Hamlett Very nice Jay and definitely true. Any thoughts?

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

JULY 8, 2010

I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies. A driving force behind the company’s SUBSCRIBERS RULE! Email is a vampire. October 2009. So is email immortal?

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

SEPTEMBER 21, 2010

Flickr Creative Commons Search This is my go-to source for photos for the blog and presentations. This robust source for inexpensive stock photography is my secret lair of images for my presentations and workshops. Excited to be on the panel after your presentation at LEAD San Diego! Skitch I’m no Photoshop wizard.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JUNE 8, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Ready for the Opportunity Economy?

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

AUGUST 3, 2010

I use all media available, Facebook, Website, and keep an active blog (which I must admit posts now directly to my facebook ha). I want control over how I present who I am, and Facebook is the new hottest method. I still think we live (as you would agree) in a Google-centric universe – at least in 2010. Build a website.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

I use all media available, Facebook, Website, and keep an active blog (which I must admit posts now directly to my facebook ha). I want control over how I present who I am, and Facebook is the new hottest method. I still think we live (as you would agree) in a Google-centric universe – at least in 2010. Build a website.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

MARCH 16, 2010

great post here on Social Media Examiner on how to methodically grow a Twitter following) But, Twitter alone does not constitute social media, and you’d think it does given all the disproportionate attention being paid to it at conferences and trade publications. link] unruh ann has a point – it's all about the content.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125