The Effective Marketer

DECEMBER 8, 2010

How do you setup your scoring system for inbound leads? How do you get a feedback loop established with sales so that you can get better at scoring your leads? Sure, you can setup all the triggers, scores and processes in your MA system but nothing will matter if you don’t have the content to support it.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

MARCH 24, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&# from the sales guy.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JANUARY 13, 2011

According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel. So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere? United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

OCTOBER 22, 2010

Also interesting to note that telemarketing as a budget item will also remain a key part of the budget, which shows outbound lead generation is still a strong component of most marketing plans. This entry was posted on Friday, October 22nd, 2010 at 9:06 am and is filed under Communication , Marketing Budget , Marketing Management.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 7, 2011

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

JANUARY 7, 2011

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

AUGUST 23, 2010

This entry was posted on Monday, August 23rd, 2010 at 8:30 am and is filed under Communication , Social Media. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

The Effective Marketer

AUGUST 2, 2010

This entry was posted on Monday, August 2nd, 2010 at 12:00 pm and is filed under Social Media. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? United States License. United States License.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

JULY 23, 2010

It’s funny how certain things don’t seem to have any value when you’re doing/learning them and you only realize how important they are/were years later. This entry was posted on Friday, July 23rd, 2010 at 2:51 pm and is filed under Uncategorized. I was fast, people were amazed. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

SEPTEMBER 29, 2010

Number of leads generated? This entry was posted on Wednesday, September 29th, 2010 at 3:25 am and is filed under Communication , Decision Making , Marketing Strategy , Online Marketing. Amount of sales or deals closed? If you answered “it depends&# , then you’re thinking smart. United States License. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 7, 2010

This entry was posted on Friday, May 7th, 2010 at 8:15 am and is filed under Social Media , Uncategorized. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? United States License.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

The Effective Marketer

JANUARY 11, 2010

The matrix helped us focus on how vendors compared on each feature and also gave us the ability to rank vendors based on weighted scoring. Decide which features are more important (here’s where the weighted score comes in… give higher numbers for features that are more important) Score vendors The best email marketing vendor?

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MARCH 10, 2011

Click to enlarge With the new round of financing, HubSpot now leads the pack in terms of VC funding and takes the total amount raised to date by key marketing players to over $220 million. (Note: yes, I wouldn’t necessarily say HubSpot is a ‘marketing automation’ vendor per se, but they are moving towards that end).

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

APRIL 9, 2009

If you want to see how you (or your new boss) stack against top technology CEO’s, check out Glassdoor.com for an interesting ranking. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Lead Scoring 100

Lead Scoring Lead Ranking Work Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 10, 2011

This entry was posted on Thursday, February 10th, 2011 at 12:19 pm and is filed under Email Marketing , Lead generation , Marketing Training , Online Marketing. Test them, see if they work, then be the judge. No one knows your industry and customers better than you. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 22, 2011

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. United States License. United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

NOVEMBER 6, 2009

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

MAY 18, 2010

Outside work they don’t want to check out a blogabout the newest lead nurturing technology, or fly out to attend a marketing conference. This entry was posted on Tuesday, May 18th, 2010 at 12:05 pm and is filed under Hiring , Marketing Management , Teamwork. This bunch sees marketing only as a job. What type of marketer are you?

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. United States License. United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! And if not, should you start?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

The Effective Marketer

SEPTEMBER 20, 2010

This entry was posted on Monday, September 20th, 2010 at 9:00 am and is filed under Communication , Marketing Strategy , Social Media. One Response to The Opposite of Advertising Diego Silber says: September 20, 2010 at 9:13 am Thank you for mentioning Marca de Gol! You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

DECEMBER 8, 2009

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Quality varies: [link] Can you recommend other resources for free marketing knowledge? United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

AUGUST 5, 2010

This entry was posted on Thursday, August 5th, 2010 at 9:00 am and is filed under Hiring , productivity , Uncategorized. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

OCTOBER 5, 2010

This entry was posted on Tuesday, October 5th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Online Marketing , Web Design. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Marketing Websites 100

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 30, 2009

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

OCTOBER 21, 2009

The Magic Quadrant (MQ) report has been around for years and is used to showcase key players in a certain industry, comparing them and ranking them against a set of criteria. Software vendors like to boast when they are placed in a specific position on Gartner’s famous Magic Quadrant report. United States License. United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

The Effective Marketer

NOVEMBER 16, 2009

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

The Effective Marketer

JANUARY 3, 2009

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 2 days ago Why #MarketingAutomation Projects Fail? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 3, 2011

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

NOVEMBER 6, 2009

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Because ZL can use Gartner’s arguments against itself and now have it documented by a judge to prove it. United States License.

Gartner 100

Gartner Planning Work Management Marketing Management 100

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

The Effective Marketer

MAY 10, 2010

This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. You can follow any responses to this entry through the RSS 2.0 link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

markempa

SEPTEMBER 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Okay, not really.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

The Effective Marketer

SEPTEMBER 27, 2010

Tips for Designing in Powerpoint This entry was posted on Monday, September 27th, 2010 at 9:06 am and is filed under Communication , Online Marketing , Teamwork , Web Design. 2 Responses to Web Prototyping With PowerPoint Dan Moser says: September 28, 2010 at 7:01 am Hi, Thanks for mentioning Justinmind , and congratulations for your article.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100