Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring? I do expect vendors to converge on more standard social media features. Tags: 2010 predictions demand generation marketing automation b2b marketing.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Social media. At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. Could marketers finally be ready to spend on measurement?

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Biznology

FEBRUARY 13, 2015

Contact media sequence and frequency. In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Premier Global Services changed name to PGI in 2010, plus the location provided was a regional office and showed revenue of $66MM.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

MLT Creative

SEPTEMBER 20, 2011

Tripled investment in research and development (as promised at HUG 2010). Social media integration. Enriched customer info from Hoovers and Jigsaw. Enriched customer info from Hoovers and Jigsaw. More robust email functionality, including quantity of contacts and segmentation. A personalization engine.

Top of Funnel 40

Top of Funnel Advertising Agencies Jigsaw Funnel Advertising 40

markempa

MARCH 30, 2007

Other sources of names or lists: Trade associations Trade shows Trade conferences Standard Rate and Data Service ( SRDS ) Public libraries like HillSearch.org New social networking tools or community based contact information sharing tools such as Spoke , LinkedIn and Jigsaw.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Adobe Experience Cloud Blog

JUNE 27, 2010

Integrating social media with traditional CRM has enabled organizations to: Focus more on conversations than strictly on automated processes. Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use. Using RSS to send different types of prospect information into one system.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Update my buyer personas and use these personas to ‘talk’ to my prospects and customers on my website, in my emails, and in social media. And if that is too soon, check out the MarketingSherpa Email Summit in January- which should help ensure you are kicking of 2010 with the right email marketing practices in place for a successful year.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48