Eloqua Experience 2010
OCTOBER 20, 2010
The courses will focus both on functional topics such as multi-channel campaigns or lead scoring, as well as more strategic Revenue Lifecycle courses. More at the Eloqua University website. The new Eloqua Cloud Connector product integrates 3rd party applications like JigSaw and Webex in the Program Builder. The big news of this event is the launch of Eloqua 10. Overall.
ActiveConversion Product Review: Demand Gen Intelligence
JUNE 17, 2010
ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com. This can also include lead score.
How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing
Modern B2B Marketing
SEPTEMBER 19, 2010
At my previous company my success was measured by number of leads. If I hit the right number, I was in the clear. If the total lead count was high, I was awesome. If I was short of my lead goal, I had some explaining to do. More leads equals more won deals. The problem with this kind of mindset is that more leads does not equal more deals. Makes sense, right?
Power Selling Tools: Things Every Startup Sales Team Needs Selling At a Startup
MARCH 13, 2011
Visibility into marketing results: LeadLander One of the most overlooked areas for a sales team is access to website analytics. When most people think ab0ut website analytics they think of Google Analytics , which really is a poor tool for a sales person to be looking at as it provides information overload. When I say “who it leads into part of the power of the site.
The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco
Modern B2B Marketing
SEPTEMBER 28, 2009
Some of my to-dos from the event include (though I have many more): Look into what is happening with leads that have not responded. Update my buyer personas and use these personas to ‘talk’ to my prospects and customers on my website, in my emails, and in social media. Focus on the quality of my leads, not the quantity. And Amy Hawthorne of Reachforce told me about new content on the Reachforce blog, The B2B Lead. Tags: Lead Management Landing Page Optimization Lead Scoring MarketingSherpa B2B Marketing Summit Sales and Marketing Alignment