| |  2010 + Jigsaw + Lead Scoring + Websites | 11 articles |
| Page 1 of 1 | Previous | Next | LEADSLOTH OCTOBER 20, 2010  Eloqua Experience 2010 The courses will focus both on functional topics such as multi-channel campaigns or lead scoring, as well as more strategic Revenue Lifecycle courses. More at the Eloqua University website. The new Eloqua Cloud Connector product integrates 3rd party applications like JigSaw and Webex in the Program Builder. The big news of this event is the launch of Eloqua 10. Overall. | SMASHMOUTH MARKETING JUNE 17, 2010  ActiveConversion Product Review: Demand Gen Intelligence ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com. This can also include lead score. | | | | | |
| MARKETING GENIUS BLOG JUNE 7, 2010 10 Best Marketing Apps for Salesforce To justify this expense, Google reports the number of clicks and conversions (usually registrations), but you don’t know whether these people are qualified leads who are likely to buy your product. Jigsaw Data Fusion. Sometimes you miss critical information on certain leads: for example, you may only have an email address or – the reverse – you have a name but no contact details. Jigsaw is best known for the sales tool Jigsaw Prospector , but using the same database, they now also offer a data management tool that appends data to your incomplete records. | LOOPFUSE JULY 29, 2010 Who is following your digital footprints? July 29th, 2010 by Matthew Quinlan There is a natural trade-off that each of us makes everyday between convenience and privacy. Let’s review the kinds of information that marketers can collect online to build this profile: Behavioral The moment a visitor lands on my website, his/her browser is “tagged” with a unique ID that allows me to recognize him/her upon return visits to my site (or even across multiple websites depending on the situation). Now every click the visitor ever makes on my website(s) can be associated with his/her anonmyous profile. and IP-address. | | FUNNEL FOCUS SEPTEMBER 15, 2010 What Marketers See and Why it Matters It’s great to know that prospects are responding to your content offers, but without the ability to identify, monitor and score their behavior on an individual basis marketers are left in the dark. Beyond that, marketers also need insight into which campaigns, lead sources and content are paying back the biggest dividends on demand generation. Some of the ways in which the technology helps includes: Identifying anonymous website visitors. Inbound lead generation is proving a valuable way to attract prospects to your company. Tracking individual prospect behaviors. | | | | | | | |
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DELICIOUS B2BMARKETING | SUNDAY, MARCH 13, 2011  Power Selling Tools: Things Every Startup Sales Team Needs Selling At a Startup
Visibility into marketing results: LeadLander One of the most overlooked areas for a sales team is access to website analytics. When most people think ab0ut website analytics they think of Google Analytics , which really is a poor tool for a sales person to be looking at as it provides information overload. The tool that I have found to be the best tactical analytics tool for a sales team is Lead Lander. At a high level it allows your sales team to see who has been visting the website, and what pages they have been looking at. This is where JigSaw comes in. MORE >> -
LOOPFUSE | MONDAY, AUGUST 17, 2009 What is LoopFuse? « Loopfuse Marketing Automation Blog – The Mouth.
August 17th, 2009 by Matthew Quinlan I was recently asked to describe ‘What is LoopFuse’ for a the ReachForce B2B Lead blog and I thought that some of our readers might enjoy it as well so I’ve cross-posted it here. Our complete pricing list is publicly available from our website so that our prospects know exactly how much LoopFuse will cost before engaging our sales team. Try LoopFuse OneView with zero risk by signing up for a fully functional free trial on our website. Report Email Abuse © 2010. What is LoopFuse? Refreshing, isn’t it?) MORE >> -
LOOPFUSE | MONDAY, AUGUST 17, 2009 What is loopfuse?
August 17th, 2009 by Matthew Quinlan I was recently asked to describe ‘What is LoopFuse’ for a the ReachForce B2B Lead blog and I thought that some of our readers might enjoy it as well so I’ve cross-posted it here. Our complete pricing list is publicly available from our website so that our prospects know exactly how much LoopFuse will cost before engaging our sales team. Try LoopFuse OneView with zero risk by signing up for a fully functional free trial on our website. Report Email Abuse © 2010. What is LoopFuse? Refreshing, isn’t it?) MORE >> -
MARKETING GENIUS BLOG | TUESDAY, JANUARY 19, 2010 4 Ways to Get Sales Excited about Marketing Automation
With better information on which campaigns work and which don’t, the lead generation can be optimized. Sales can expect constant, fresh leads, reducing the need to cold-call. Better Qualified Leads. With lead quantity increased, the next step is to improve lead quality. In a previous post we talked about the Universal Lead Definition , which defines the ideal lead as agreed by both sales and marketing. With Marketing Automation, you can automatically match incoming leads against the lead definition (with lead scoring ). MORE >> -
MODERN B2B MARKETING | MONDAY, SEPTEMBER 28, 2009 The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco
Some of my to-dos from the event include (though I have many more): Look into what is happening with leads that have not responded. Update my buyer personas and use these personas to ‘talk’ to my prospects and customers on my website, in my emails, and in social media. Focus on the quality of my leads, not the quantity. And Amy Hawthorne of Reachforce told me about new content on the Reachforce blog, The B2B Lead. Tags: Lead Management Landing Page Optimization Lead Scoring MarketingSherpa B2B Marketing Summit Sales and Marketing Alignment MORE >>
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