Remove 2010 Remove Jigsaw Remove Lead Scoring Remove List Brokers
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B2B data decay and list rental – buyer beware!

Biznology

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. Simplistically, there are two sources of lists – internal and external.