Paul Gillin

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IBM Expands Social Business Services

Paul Gillin

The announcements coincide with the annual Lotusphere conference being held in Orlando this week, which features a social business theme. Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search. Read more about the specifics here. Sandy Carter, IBM.

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Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

In March, 2010, Procter & Gamble announced the most significant technical advance in disposable diapers in a quarter century. The new Dry Max line featured an absorbent gel that improved diaper efficiency while cutting materials and costs by 20%. In February, 2010, a visitor began a campaign called “Flood the CPSC!”

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Know Thy Customer

Paul Gillin

In 2010, the analyst is to the value creation dance what the CIO was in the 80s and 90s: unloved, misunderstood but poised to play a major role in the future. Having all this information available to us is not a bug; it’s a feature. Let’s analyze it. The old think was that information overload is a problem. ” We can create that.

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How Twitter Amplifies a Customer Attack

Paul Gillin

Twitter’s simplicity and accessibility are it strongest features. Twitter was the vehicle director Kevin Smith used in February, 2010 to express outrage about being denied seating on a Southwest Airlines flight because airline personnel claimed the 300-plus-pound Smith wouldn’t fit in a single seat.

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