2010 Facebook Segmentation Web 2.0 
Marketing Insider Group
NOVEMBER 4, 2010
How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle. Segmentation is the perfect way to get this done…fast.
Marketing Insider Group
NOVEMBER 4, 2010
How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle. Segmentation is the perfect way to get this done…fast.
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Industrial Marketing Today
AUGUST 3, 2010
With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. Here’s a step-by-step tutorial on how to add Google Analytics to your Facebook Fan Page from the Social Media Examiner.
Marketing Insider Group
AUGUST 12, 2010
kenny madden Aug 13 2010 Michael, Great post. Happy to connect kenny@spiceworks.com Michael Brenner Aug 14 2010 Hi Kenny, thanks for your comments. Michael Brenner Aug 14 2010 Thanks Christopher, service level agreements are exactly what is needed between sales and marketing. Here is something I put together on the topic.
Industrial Marketing Today
JUNE 19, 2010
Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. Copyright © 2010 Tiecas, Inc. And they use different sources to get their information.
Industrial Marketing Today
AUGUST 20, 2010
For example, segment your products and services by application and/or industry. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc.
Industrial Marketing Today
OCTOBER 2, 2010
Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix. Copyright © 2010 Tiecas, Inc.
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