Convince & Convert

APRIL 20, 2015

In 2010, the CEO realized there was a content gap and acquired PetMD.com. There isn’t necessarily a primary metric to decide which pieces get shared where, but they pay attention to what has been successful depending on seasonal themes and relevancy to different segments of their audience. highlight to tweet).

Brand Identity 147

Brand Identity Branding Skype Top of Funnel 147

readwrite

SEPTEMBER 7, 2011

According to reports, Facebook has doubled its revenue in the first half of 2011. billion in the first six months of this year , nearly double what it made in the same time in 2010. Contrast Facebook’s rising star to that of Yahoo, one of the original Web portals. Meanwhile, Facebook rose from 12.2%

Facebook 40

Facebook Doubleclick Mobile Advertising Skype 40

SmartBug Media

DECEMBER 3, 2019

Drucker believed that customer orientation and market segmentation were at the core of a powerful marketing strategy. Then, social media took off—LinkedIn was founded in 2002, Facebook in 2004, YouTube in 2005, Twitter in 2006. And by 2010 mobile was already showing signs of changing the digital landscape forever.

Inbound Marketing 93

Inbound Marketing Top of Funnel Paid Search Agency Hubspot 93

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. The data and segmentation potential is just one half of the equation.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. link] links for 2010-09-07 | Glenn Friesen [.] Seriously honored to be on here. link] unmarketing Thanks a lot Jay.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Buzz Marketing for Technology

OCTOBER 25, 2013

What’s more, the Hispanic sector is the fastest-growing ethnic segment in the U.S., population between 2000 and 2010, rising from 35.3 million in 2010. Census Bureau , nearly 17 percent of the U.S. population identify themselves as Hispanic or Latino, comprising more than 53.4 million, or nearly one in six Americans.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. But the default view will be the opinions of your Facebook friends.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Flowtown gives you the answer in seconds.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Content Marketing Institute

DECEMBER 7, 2018

It lets you store thousands of contacts at a time, segment and A/B test them, and create campaigns that you can save and reuse later. Promoting your content via social media is another time-consuming task, especially if you manage several platforms at a time, from pinning to Pinterest, to tweeting via Twitter, to uploading to Facebook.

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

Convince & Convert

APRIL 28, 2010

Segment by Age The average age of Mass Influencers are between 32 and 38 years old (younger than the average online American, at 44). Segment by Income Possibly because they can afford to experience (and thus compare) more things, Mass Influencers average household income ranges from $89,000 to $98,000, higher than the U.S.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Tony Zambito

MAY 13, 2011

While this second report highlights the continuation of the changes noted in the 2010 report, there is definitely a “more of” aspect that is revealed and a few surprises.    Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    What was the King of Influence in this survey? 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Marketing Insider Group

AUGUST 12, 2010

kenny madden Aug 13 2010 Michael, Great post. Happy to connect kenny@spiceworks.com Michael Brenner Aug 14 2010 Hi Kenny, thanks for your comments. Michael Brenner Aug 14 2010 Thanks Christopher, service level agreements are exactly what is needed between sales and marketing. Here is something I put together on the topic.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Hubspot

OCTOBER 6, 2010

Today in a live press conference, Facebook announced new features for its social networking platform. Facebook’s announcements mainly focused on control for users, which includes a new privacy dashboard and the ability for users to download their information from Facebook. Facebook is constantly changing.

Facebook 28

Facebook Features API Wiki 28

Martech Advisor

NOVEMBER 14, 2019

National Entrepreneurs Day was first celebrated in 2010, formalized by the former President Barack Obama. And this is even more important if you’re operating in a B2C segment, like apparel, consumer electronics, professional services, etc. Tell us on LinkedIn , Facebook , or Twitter. Happy National Entrepreneurs Day!

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Budget Programs Marketing Budget 75

Porch Group Media

DECEMBER 30, 2019

Facebook IQ) . Gen Alpha, which refers to those born after 2010, is showing more signs of influencing family travel decisions and planning than previously thought, according to Expedia Group Media Solutions.” used Facebook and 26.3% Google data found that hotels and flights are booked in advance of 12 weeks. Booking.com 2019).

Stats 72

Stats Trends Statistics Consulting 72

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. …But Facebook Means Consumer Marketing. Facebook – 87%. LinkedIn – 78%. Blogging – 70%. Seed this on Newsvine.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 4, 2010

It's hard enough trying to convince people that blogging is necessary, but by showing not only that metrics are possible but also how the metrics should be segmented opens yet another window on this world. In PR, measurement has always been a finger in the wind exercise.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Industrial Marketing Today

AUGUST 3, 2010

With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. Here’s a step-by-step tutorial on how to add Google Analytics to your Facebook Fan Page from the Social Media Examiner. Copyright © 2010 Tiecas, Inc.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Convince & Convert

SEPTEMBER 7, 2011

The selected sample included more than 150,000 tweets and status updates from more than 1,000 Twitter, Facebook, and LinkedIn accounts between November 2010 and July 2011. To dig deeper into what mix of creation and curation works best, I’m going to revisit the behavior segments that I outlined above. Also: we’re hiring! ).

Curation 166

Curation Research Sample Click Rate 166

Tony Zambito

MAY 1, 2011

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    Insight into the social buyer persona is even more important if your targeted segment happens to be one of those adopting social technologies at a fast rate. Image via Wikipedia. What is happening? 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Martech Advisor

DECEMBER 3, 2019

Nancy Duarte, in her 2010 book, Resonate: Present Visual Stories that Transform Audiences analyzes how powerful presentations such as Steve Jobs’ 2007 iPhone launch presentation use this technique to spellbind the audience. Let us know on LinkedIn , Facebook , or Twitter. Image source: Sparkol. Create Ephemeral Content.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Marketing Insider Group

JUNE 23, 2011

Done is better than perfect (borrowed from Facebook motto). Facebook or Twitter or Blogs? I totally agree: people do not segment themselves the way businesses segment the market. 2010 was the first year that home computing advanced faster than business computing. Avoid shiny new objects. Monitor and learn.

Social Media 100

Social Media Media POS Paid Search Agency 100

Hubspot

MAY 18, 2012

"Facebook ads suck." For many companies, advertising on Facebook and expecting a return is a " fantasy." Or were the results of Facebook advertising really so miserable that it warranted this media attention? But is GM truly the digital marketing icon that we should be referencing to determine whether or not Facebook ads work?

Paid Content 28

Paid Content Facebook Paid Search Agency Ads 28

Content Standard

MAY 10, 2018

We’re not too far off this scenario today; marketers have been tracking and segmenting based on data for years, tailoring and personalizing how they speak with their audiences to ensure greatest conversion. Unfortunately, the GDPR compliance deadline of May 25, 2018 was too late for those 87 million people affected by the Facebook leak.

Paid Search Agency 54

Paid Search Agency Ethics Eye-Tracking Work Management 54

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. Copyright © 2010 Tiecas, Inc. And they use different sources to get their information.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix. Copyright © 2010 Tiecas, Inc.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Marketing Insider Group

NOVEMBER 12, 2014

I started publishing on Slideshare in July of 2010. This one talks about how big brands are regrettably chasing a segment called “YUMmies” – a term used to describe Young Urban Males. I am always looking for what kind of content works for others and how to emulate those best practices in content marketing.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Valasys

DECEMBER 18, 2019

According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010. The other services provided by the company include behavioral insights, segmentation data & data pertaining to campaign automation all in one place.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Convince & Convert

APRIL 13, 2010

See my review of the iPad review here) This content would also make a fantastic Facebook application. All of us have influences. People who have educated, inspired, engaged, supported us. Or maybe just kicked us in the ass when we needed it. (I I also recommend it on the iPad. Alright, your turn. Who influenced you, and why?

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Industrial Marketing Today

JULY 23, 2010

Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website. That’s where you can use your content to segment your visitors, profile them based on their actions, capture pre-qualified prospects, leads and registrants for your webinars and downloads.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Anything Goes Marketing

NOVEMBER 15, 2009

This could mean learning how to clean your data so that it could be easy to segment off of or something simple as creating a control group that you send no marketing communication to and measuring how it fairs to the rest of the database. Looking forward to Eloqua Experience 2010! Very nice add-on and a big thank you.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

B2B Marketing Traction

OCTOBER 18, 2010

Each customer type (or segment) gets an actual name and persona that brings them to life. Social media sites have some of the highest adoption rates ever – 95% of companies now recruit on LinkedIn , use of Facebook has more than tripled and videos on YouTube have gone from one to two billion in the last year.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Each customer type (or segment) gets an actual name and persona that brings them to life. Social media sites have some of the highest adoption rates ever – 95% of companies now recruit on LinkedIn , use of Facebook has more than tripled and videos on YouTube have gone from one to two billion in the last year.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

Online Marketing Institute

AUGUST 14, 2011

Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). I really don’t see this as a tough thing to solve. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. Copyright © 2010 Tiecas, Inc. Following tried and tested protocols is how scientists and engineers are trained to solve problems. Make sure your primary navigation and site pages conform to a familiar user interface.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

accelerate agency

APRIL 23, 2020

RummyCircle Facebook Ad Test. RummyCircle, a major Indian gambling firm, performed a simple AB test on one of their Facebook ads. AB tests, then, are also great for understanding different audience segments. In the lead-up to the Vancouver 2010 Winter Olympics, the official merchandiser tested two types of ecommerce checkout.

A/B testing 52

A/B testing Examples Marketing Websites Paid Search Agency 52