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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

One more note – so many are commenting on how funny this guy is (footnotes are worth the read alone) but this guys advice is down right ethical and that is hard to come by in the marketing realm these days. link] links for 2010-09-07 | Glenn Friesen [.] I have found Scott to be exceptionally ethical in every way.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Work Ethic: I remember one day as a kid raking the leaves in the fall, I was doing what a lot of kids would do and was screwing around. Work Ethic: I remember one day as a kid raking the leaves in the fall, I was doing what a lot of kids would do and was screwing around. All of us have influences.

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The Power of Return On Marketing Investment Calculations

Online Marketing Institute

Application: Focused primarily on larger B2C companies, this calculator tries to calculate Social Media ROI by assigning values to benefits like clicks, word of mouth, PR, and market research. 01 2010 08:00 AM | Posted by CMA on behalf of Eric Goldman | Comments 3 posted | Categories Analytics/Measurement - Digital - Comments Umm.15

ROMI 40
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

It helps educate its members, not every person practicing “PR&# is actually a member or even knows the PRSA code of ethics, so the outreach has to go above and beyond membership to help improve the situation. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 161
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The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

I'm trying to draw distinction between “being helpful&# and assuming the rest and “being helpful but also providing ethical bribes that push customers down the sales funnel.&# The bartender approaches, and asks if I’d like to hear the TV. I hope this makes sense.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Will send you a ping.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.