2010 Eloqua Google Lead Scoring 
Marketing Insider Group
MAY 27, 2023
So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then. She hones in on the importance of psychology in marketing, and discusses the potential of merging Waze with Google Maps.
Webbiquity
JANUARY 12, 2011
We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#
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The Effective Marketer
MARCH 10, 2011
Click to enlarge With the new round of financing, HubSpot now leads the pack in terms of VC funding and takes the total amount raised to date by key marketing players to over $220 million. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. United States License.
Customer Experience Matrix
MARCH 8, 2011
Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if Salesforce.com likes what it sees, who knows where that will lead?
The Effective Marketer
FEBRUARY 15, 2010
Reading these isolated numbers and trying to use them as your overall goal will only lead to frustration. A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Just beware of that inevitable question “why are we not getting the same results?” from your boss.
The Effective Marketer
MARCH 9, 2010
Big but concise lead-in. Big lead-in helps keep users reading. What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). Reply Daniel Kuperman says: March 12, 2010 at 7:48 pm I agree, Jodi.
Convince & Convert
APRIL 1, 2012
Google’s remarkable Zero Moment of Truth research (one of most important publications for digital marketers in the past five years, and embedded below) contains a remarkable statistic: In 2011, the average online shopper used 10.4 sources in 2010. But, ZMOT shows that to be unlikely (as will your Google Analytics).
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