Remove 2010 Remove Demo Remove Purchase Remove Youtube
article thumbnail

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Hand over sales-ready leads to sales – your sales team may provide them with additional content such as data and price sheets, set up an online or a face-to-face demo and ultimately move them to the RFP/RFQ stage. It must help your customers make the best use of their purchase. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

article thumbnail

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. In complex industrial sales, researchers often do not have the authority to make the final purchase decision. All Rights Reserved. Resources

Rules 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. joe [link] Joseph Manna Katie, This is fantastic information and definitely helps others who are seeking to purchase social media monitoring services and the questions to ask before hand.

article thumbnail

What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old. Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! YouTube Hits 1 Billion Subscriptions, YouTubes Burgeoning Promoted Videos.

article thumbnail

Content SEO

Online Marketing Institute

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. As you inventory your B2B clients' assets do you categorize those against the stages in a purchase cycle? Do you see any patterns here? Would love your thoughts on this.

SEO 40
article thumbnail

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Best of B2B Marketing. You heard me right.

article thumbnail

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

While B2C companies can reasonably expect to generate a purchase from a single site visit, the sales cycle for B2B companies is much longer. Understanding the B2B searcher and their position within the sales cycle (Evaluation, Consideration, Purchase) is essential for creating appropriate optimized content to meet their needs.