Remove customer

B2B Marketing Traction

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Customer Loyalty, Your Brand and Revenue – The Perfect Storm

B2B Marketing Traction

Now more than ever your customers matter. Since today’s buyers rely on the recommendations of other buyers to decide what product or service to purchase, your customer’s recommendation of your brand means more than it ever did before. I’m a runner, and a life-long New Balance customer.

Loyalty 100
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Marketing Technology: Cross the Chasm with the Right Beta Customer

B2B Marketing Traction

We’re marketing consultants who drive the right marketing results for B2B companies, including manufacturers, technology companies, service companies and ad agencies. We provide: Chief Marketing Officer (CMO) for Hire services. We provide: Chief Marketing Officer (CMO) for Hire services. ©2000-2010 New Incite.

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How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

You can survey your customers to find out which competitors were included in their review. One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ).

Analysis 100
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B2B and B2C Marketing are Dead. Long Live B2H!

B2B Marketing Traction

In it Segal ( who said that B2B marketing was dead in 2010 ) talks about how the new model of marketing involves engaging with individuals on a very human level. Some of the most successful sales, marketing and business people fostered great relationships with customers and colleagues. They want interesting and human!

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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Do the research and analysis required to know yourself, your customers, and your markets and opportunities. Survey Your Customers: Never before has surveying been more easy.

SWOT 100
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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Do the research and analysis required to know yourself, your customers, and your markets and opportunities. Survey Your Customers: Never before has surveying been more easy.

SWOT 100