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tools of the trade: webinars and online presentations

The Effective Marketer

An interesting way of looking at it is by making a grid on a sheet of paper or using a spreadsheet comparing your needs versus the features required. Sample requirements grid for webinar platform selection Why list technical support and online training? United States License. United States License.

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ClickInsights: What is your favorite white paper? Why do you like it?

Ambal's Amusings

Jonathan Kantor's Favorite White Paper -- Transforming Sampling into Shopper Marketing: Walmart’s “Bright Ideas” Event Program. By 2010 the stack of books could reach from the sun to Pluto and back. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers.

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The Three Biggest Mistakes Companies Make with B2B Websites

Online Marketing Institute

If you don’t have the skills to figure this out in-house, find a good SEO copywriter. blog comments powered by Disqus How-To Samples Case Studies Blog Archives Sign Up! The main focus was the printed product brochure. Once the brochure was complete, it was then added to the website, usually in the same format in which it was printed.

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Content Curation in B2B Marketing

Online Marketing Institute

Comment by Brian Heys — July 22, 2010 @ 4:47 pm Leave a comment   About This Site: Business Blog Consulting is a site devoted to demonstrating how effective weblogs can be for communicating with customers and marketing to new customer prospects.

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Confessions of a Google Spammer

Hubspot

Some examples of my “work”: Some Samples of My Automated Article Creation "Work" c. Ironically, I had applied to work for Google's webspam team in 2010. I had built a spam machine, and the thing was brilliant enough to give my clients huge SEO ranking boosts. Spamming Was Very Profitable Back in 2012. Google Made Us Do It.

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Marketing Automation Catching On Fire

The Effective Marketer

The Marketing Sherpa data is based on a sample of 300 CMOs. We will soon see more coverage I think of the market as it starts gaining momentum (recent acquisitions help publicize the space and pending IPOs too!). Reply John Sweeney says: February 22, 2011 at 2:39 pm Really like the work you’ve done here. One data point concerns me.

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26 A/B Testing Examples to Inspire Your Next Test

Convert

If you’ve got some experience with copywriting, you can instantly sense the vagueness of that line. So, they decided to run a multivariate test for a sample of 4000 page views. Vancouver 2010 Olympic Store: Single Page vs Multi-Step Checkout. It doesn’t hit an immediate need in the mind of the reader.