article thumbnail

What Is Growth Marketing?

Act-On

Growth marketing has been around for awhile now. Wondering “What is growth marketing?” So congratulations, growth marketer. So let’s take a look at the definition of growth marketing, and where the term came from. What specifically do growth marketing professionals do?

article thumbnail

50 Content Marketing Influencers You Need To Follow

Atomic Reach

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The many splendid varieties of marketing technologists in 2020: martech roles and archetypes

chiefmartech

At the beginning of the 2010’s, I wrote a post about the rise of the marketing technologist. It was the early days of a new, hybrid professional emerging: rare “unicorns” who combined IT skills with marketing domain expertise and a genuine passion for harnessing the blossoming marketing technology landscape.

article thumbnail

Orchestrators: the second key persona for modern marketing operations leaders

Martech

Last year, Optimizely described these evolving orchestration duties as a “transformative shift and approach towards how marketing synchronizes their teams, content, channels, workflows, and data!”. I believe the shift is even more impactful, with orchestration benefits being felt beyond marketing.

article thumbnail

5 YouTube Description Templates That Have Helped Our Videos Go Viral

Hubspot

To explore the best tactics for writing YouTube descriptions, I spoke with Eric Peters , a Senior Growth Marketing Manager on HubSpot's Academy team. Alternatively, perhaps you simply want to ask viewers to subscribe, turn on notifications, or share your content with their networks. Explain what your video is about.

Youtube 101
article thumbnail

B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. What is Marketing Automation? Where do people share new content? Social media.

article thumbnail

59 Female Marketing and Growth Experts You Should be Following

Hubspot

59 Female Marketing & Growth Influencers To Follow. Tiffany is a growth marketing consultant, international speaker, and founder of Flowjo.co. In 2010, Fast Company named Majora one of the 100 most creative people in business. Alex is the Senior Manager, Global Content Marketing, LinkedIn.

VALS 78