The ROI Guy

DECEMBER 9, 2010

Thursday, December 09, 2010 Seeing ROI in the Cloud? About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. ” ( Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. New TCO Calculator: EMC SMB Virtual Solutions Advi. Drive Budget Planning with the “IT Hierarchy of Ne.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

FEBRUARY 15, 2011

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. New TCO Calculator: EMC SMB Virtual Solutions Advi. Drive Budget Planning with the “IT Hierarchy of Ne.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

FEBRUARY 14, 2011

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. New TCO Calculator: EMC SMB Virtual Solutions Advi. Drive Budget Planning with the “IT Hierarchy of Ne.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Is Marketing Too Busy?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

JULY 15, 2009

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. New TCO Calculator: EMC SMB Virtual Solutions Advi. Drive Budget Planning with the “IT Hierarchy of Ne.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Is Marketing Too Busy?

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. Science - Measurement and ROI, Marketing automation, Integration, Chief marketing technology officers. Is Marketing Too Busy?

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JANUARY 25, 2011

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. New TCO Calculator: EMC SMB Virtual Solutions Advi. Drive Budget Planning with the “IT Hierarchy of Ne.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. New TCO Calculator: EMC SMB Virtual Solutions Advi. Drive Budget Planning with the “IT Hierarchy of Ne.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Declining from 2009 is budget allocations and spending for search ads and search engine optimization, as well as display ads.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. New TCO Calculator: EMC SMB Virtual Solutions Advi. Drive Budget Planning with the “IT Hierarchy of Ne.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. New TCO Calculator: EMC SMB Virtual Solutions Advi. Drive Budget Planning with the “IT Hierarchy of Ne.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

SEPTEMBER 4, 2007

by 2010 [2]. As companies worldwide become more environmentally conscious, carbon emissions costs supersede the annual power costs as a growing data center issue. New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. New TCO Calculator: EMC SMB Virtual Solutions Advi. Drive Budget Planning with the “IT Hierarchy of Ne.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. The survey generated over 270 responses from B2B marketers - and the results are in! There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

The ROI Guy

DECEMBER 14, 2005

Wednesday, December 14, 2005 The IT Hierarchy of Needs: Categorizing IT Projects for Success The book written by Nicholas Carr, “Does IT Matter,&# continues to stir debate with various pundits, and certainly remains a hot topic in recent budget planning meetings between the CIO and Cx-level executives. Not exactly.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

NOVEMBER 8, 2006

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. New TCO Calculator: EMC SMB Virtual Solutions Advi. Drive Budget Planning with the “IT Hierarchy of Ne.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

JULY 22, 2010

Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif., New TCO Calculator: EMC SMB Virtual Solutions Advi.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Which content marketing tactics and formats are gaining or losing favor? How do marketers separate hype from reality in mobile? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? 80% of Twitter use is on mobile devices.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Which content marketing tactics and formats are gaining or losing favor? How do marketers separate hype from reality in mobile? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

FEBRUARY 4, 2013

39 Fantastic Inbound Marketing Blogs to Start Reading Today. A full service inbound marketing and branding agency, Adhere Creative's blog specializes in explaining branding and design from an inbound perspective. Posts You Might Like to Read: How to Calculate Your 2012 Advertising Budget. 15) IMPACT Branding & Design.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

FEBRUARY 4, 2013

38 Fantastic Inbound Marketing Blogs to Start Reading Today. A full service inbound marketing and branding agency, Adhere Creative's blog specializes in explaining branding and design from an inbound perspective. Posts You Might Like to Read: How to Calculate Your 2012 Advertising Budget. 15) IMPACT Branding & Design.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

The ROI Guy

SEPTEMBER 10, 2010

Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? Gartner Executive Programs midyear survey indicates that IT budgets are growing at a paltry 1.1% in 2010, essentially flat in 2010. cut in operating budgets. New TCO Calculator: EMC SMB Virtual Solutions Advi.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 28, 2010

Tuesday, September 28, 2010 Do White Papers Still Engage? New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? They do if they are Interactive!

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. New TCO Calculator: EMC SMB Virtual Solutions Advi. Is Marketing Too Busy?

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

AUGUST 4, 2010

Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? Delivery credibility to Overcome the Skeptics – Frugal buyers absolutely require vendor assistance in diagnosing issues, developing roadmap/plans, and quantifying the value of proposed solutions.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

AUGUST 5, 2010

Thursday, August 05, 2010 Risk-Adjusted ROI Defined A variation on the traditional ROI formula, Risk Adjusted ROI is calculated as the ratio of the net gain from a proposed project, divided by its total costs - represented in net present value terms to account for project risk. New TCO Calculator: EMC SMB Virtual Solutions Advi.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 9, 2010

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. New TCO Calculator: EMC SMB Virtual Solutions Advi. Tom then served Gartner as a Managing VP.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

SEPTEMBER 16, 2010

Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., New TCO Calculator: EMC SMB Virtual Solutions Advi. So how much is spent on sales enablement? April 2009 Sales Enablement: Measuring its Impact. SiriusDecisions Perspectives.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

NOVEMBER 8, 2006

Return on Customer (ROC) is a Pepper’s and Rogers twist on normal return on investment (ROI) analysis to help companies quantify the returns from various marketing and CRM initiatives. Customer equity is the net present value of all the cash flows a company expects its customers to generate over their lifetimes.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Thursday, August 05, 2010 Return on Investment (ROI) Defined ROI Defined: A general concept referring to calculate the Earnings from the Investment of Capital, where the earnings are expressed as a proportion of the outlay. New TCO Calculator: EMC SMB Virtual Solutions Advi. Tom then served Gartner as a Managing VP. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Thursday, August 05, 2010 Net Present Value (NPV) Savings Defined NPV Definition: The sum that results when the discounted value of the expected costs of an investment are deducted from the discounted value of the expected returns. From this investment, the company expects to save $200,000 each year. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Webbiquity

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. companies now use social media for marketing.

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Paid Content Social Media Statistics Paid Search Agency 100