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Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified. kenny madden Aug 13 2010 Michael, Great post. Happy to connect kenny@spiceworks.com Michael Brenner Aug 14 2010 Hi Kenny, thanks for your comments.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

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Uncovering the B2B Marketing Sanskrit: A Conversation with Visible Experts? Paul Dunay

Hinge Marketing

” His blog’s success did not go unnoticed by Bearing Point, his employer at the time, and the CMO asked him to set up a blog for the company. Paul proposed a book about Facebook marketing, which was turned down initially. On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook.

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Why Content Marketing Matters To Me And Should To You

Convince & Convert

link] [link] Rinforside web Why Content Marketing Matters To Me And Should To You [link] [link] jeff ogden RT @jaybaer: Why Content Marketing Matters To Me And Should To You [link] Every CMO should read this.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? I don't think that the secretary needs to know every tool, channel and strategy that the firm uses but she does need to know the difference between a Facebook page or profile. How can we make a viral video that gets thousands of views?

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO. Larry Kim is a one-stop-shop guru on the utilization of Facebook Ads and messaging for marketing optimization. Kim is the CEO of MobileMonkey, a platform that helps companies engage with customers using Facebook Messenger. Find him on Twitter & LinkedIn.

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4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere?