2010 Case Study Digg Leads 
Webbiquity
JANUARY 28, 2011
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.
Convince & Convert
MARCH 4, 2010
Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.
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Online Marketing Institute
NOVEMBER 8, 2010
The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Along with these social accounts, the “ Win an Office &# sweepstakes was a great source of leads, as well.
Online Marketing Institute
NOVEMBER 7, 2010
You will be navigating your prospects through this sea of content by leading them to the most relevant important information. It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information.
Convince & Convert
SEPTEMBER 21, 2010
You are indeed the perfect case study. You are indeed the perfect case study. We’ve seen a few cases with clients of shuffling off the Social Media responsibilities to junior (ie.e Jason Baer Thanks very much for the kind words. Those type of comments are why I do it. Bravo, man. Keep at it.
Online Marketing Institute
DECEMBER 23, 2010
You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. You can also solicit customer references for case studies and media opportunities and find out who’s doing something innovative with your product.
Buzz Marketing for Technology
FEBRUARY 11, 2010
This would prove to be a seminal event for Avaya and on January 19, 2010 we did released the roadmap to a staggering crowd of 24,000 people. Our plan was simple – to blog, tweet and post content leading up to the event that used only a single customize bit.ly link ( [link] ) so we could track the response from the social sphere.
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