ClearVoice

MARCH 9, 2023

At one time (the 2010s), a successful content marketing strategy focused on keywords. This strategy then changed to the use of short- and long-tail keywords. Let’s also return to 2010. The B2C content marketing strategy checklist The goal of a business-to-consumer content strategy is transactional.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Moz

JANUARY 14, 2020

Every budding business student knows that when volume increases, cost per unit decreases. This stat summons the final wag for the long-tail of smaller specialist retailers. And it illustrates another reversal of a significant trend in the 2010s. I guess there's a first time for everything! Efficiencies of scale.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

KoMarketing Associates

JUNE 16, 2014

While broad, highly searched keywords might be the end goal, creating content around long-tailed, refined terms is a great way to gain the attention of search engines and appear on the first page of Google’s SERPs. Developing buyer personas is a critical piece of this process. Block Out and Rise Above the Noise.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Moz

OCTOBER 18, 2020

Posted by MiriamEllis The COVID-19 pandemic has upended the way we engage with local businesses. We're ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online?

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Online Marketing Institute

NOVEMBER 8, 2010

You’ll find the latest thinking and analysis on topics such as Inbound Marketing , Marketing 2.0 , Sales and Marketing Automation , Online Sales Lead Generation , Sales Lead Management , and Demand Generation , all targeted at Business-to-Business marketers. From seasoned veterans in the B2B marketing and Marketing Automation space.No

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Between large and small businesses?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Between large and small businesses?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100