Are the 4Ps Still Relevant or In Need of a Major Reset?
The ROI Guy
FEBRUARY 10, 2015
Price - The amount a customer pays for the product/ service with pricing set based on the perceived value, competitive comparisons and price elasticity. Today, buyers want B2B solution providers to focus more on the derived business outcomes and value-add versus price and push promotions. What does the customer need to be successful?
40 
Let's personalize your content