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Are the 4Ps Still Relevant or In Need of a Major Reset?

The ROI Guy

FEBRUARY 10, 2015

Price - The amount a customer pays for the product/ service with pricing set based on the perceived value, competitive comparisons and price elasticity. Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation. The big question nowadays, are these 4-Ps still relevant?

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Relevance Forrester Elasticity Peer-to-peer 40
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One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s

Hubspot

DECEMBER 8, 2014

According the Huffington Post , it only took until 2010 for 25 million Americans to have Snuggies. That’s the opening line of a 2010 CNBC article about the Shake Weight: the almost too-suggestive-and-weird-to-be-true oscillating dumbbell that racked up more than $40 million in sales in 2010. My answer: market saturation.

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Product Elasticity Wikipedia Trends 28
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