markempa

SEPTEMBER 1, 2011

2:55 – Find out the length of the sales cycle for most webinar attendees; it happens to be aligned with how 935 marketers responded to Marketing Sherpa’s 2010 Benchmark Survey. Offer upgrades, bundles, new product lines. Review these timestamps. But it gets even better…). 24:47 – Re-engage your base.

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Sales Cycle 120

Online Marketing Institute

OCTOBER 31, 2010

Heather Rast 07/06/2010 at 8:18 PM Permalink Hi, Elizabeth! Start with Forrester’s POST approach , and fold the tools in later. and great speech!) What a great post to save to my favorites and keep in my arsenal. Thanks for this post, a good read.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

MLT Creative

JULY 28, 2011

I pre-ordered this book in fall 2010 and have since applied some of its advice with raving success. A comprehensive reference tool, the book is chock full of supporting data from Marketing Profs and insightful case studies. Ann Handley and C.C. Think like a publisher. Develop a schedule for your content.

Rules 40

Rules Buzz B2B Paid Search Agency 40

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Bundle up the best blog posts about about your niche and turn it into a PDF book. Nice points and thanks!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

The ROI Guy

SEPTEMBER 17, 2010

It was a case study about an enterprise, and you are a small business, it was outlining benefits for companies in Europe when you are located in the US, or it illustrated case studies for the health industry, and you are in high tech. 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

SEPTEMBER 3, 2010

According to Forrester’s Mr. Santucci, “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.” Analyst case studies and validation, and peer social network recommendations are key to early engagement success.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

The ROI Guy

NOVEMBER 29, 2010

Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey. Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.” Published: September 15, 2010, [link].

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40