markempa

OCTOBER 17, 2006

Do you have to understand the customer buying cycle? Do you have to understand the customer buying cycle? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 The brief interview covered the following topics: Who are the right people to engage?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

markempa

JUNE 21, 2006

Create content thats relevant for each stage of the buying cycle. Create content thats relevant for each stage of the buying cycle. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Focus on the data points you REALLY need to measure in your CRM. Is your value proposition clear?

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

markempa

NOVEMBER 14, 2005

In the complex sale, the length of the buying cycle make the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace. In the complex sale, the length of the buying cycle make the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace.

Lead Generation 120

Lead Generation Analytics Generation Google 120

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

JANUARY 25, 2011

Understanding how to facilitate this buying lifecycle, especially how to connect and engage todays economic-focused executive, is a key to sales success, and establishes a roadmap for sales enablement. The Bottom Line Buyers are clearly in control of the buying cycle and are more frugal than ever before.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

Providing the decision support early in the buying cycle is essential to engagement success- illuminating issues, identifying improvement opportunities and delivering strategic roadmap recommendations. Alinean recognized by BtoB Magazine’s as one of To. Interesting post, Tom. Latest Research. Let the Good Times Roll?

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40