11 Myths of Social Media Marketing
MAY 24, 2010
This person is answering questions about your products and/or services, responding to or redirecting complaints, sharing interesting content, providing more information…you’ll probably want to be a bit careful about who gets this responsibility. -> 2. Share this on LinkedIn. This confusion is partly due to some still-common misconceptions about social media marketing.
Marketing Automation Trends for 2010
JANUARY 12, 2010
In this post I want to focus on the trends in Marketing Automation for 2010. Scott Mersy , VP Marketing and Products, Genius.com. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Manticore Technology wishes you a full-funnel in 2010. predictions.
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? Sudha believes that a lot of B2B marketers are using it simply as a broadcast platform, when its real value is in making customers your partner.
What the Future Holds for B2B Social Media Marketing
OCTOBER 29, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? Social Media Shaping the Product PayPal’s Sudha Jamthe believes we’ve only seen the tip of the iceberg when it comes to B2B social media. Learn more.
Want to Build a B2B Community? Twitter Chat Offers Advice and How.
AUGUST 22, 2010
Twitter Chat Offers Advice and How-to’s [#B2Bchat Recap] August 22nd, 2010 | By Ksenia Coffman Follow #B2Bchat on Twitter Any company, including B2B, wants a strong community – to provide feedback, evangelize your brand, and stand up for you in times of crisis. Ron_Hudson : Involve existing customers/clients in product/service improvement/development. They paid to belong.
11 Predictions for B2B Social Media in 2011
Social Media B2B
DECEMBER 13, 2010
In 2010 social media made huge advances in B2B companies, but based on our review of our 2010 predictions , the adoption curve was not as steep as we anticpated. Offer customers product reviews, dealer locations and other information that can be useful while on the go. 2. While the big three platforms of Twitter, Facebook and LinkedIn will continue to reign supreme for most B2B companies, niche industry sites and forums will become more important this year. Reps will understand that every response can be broadcast to a wider audience. Mobile, Mobile, Mobile.
6 Compelling Reasons to Use LinkedIn Signal (with 4 Caveats)
NOVEMBER 24, 2010
LinkedIn Signal was released just two months ago as a new way for professionals to consume information. While the new product was only available in beta for some time, my good friend Glen Loock recently mentioned to me that now anyone can access the application through LinkedIn Labs , or better yet, here’s the official link for Signal. world wide web
Social Media Hierarchy of Needs - Best Practices for ROI Success
The ROI Guy
DECEMBER 23, 2010
This includes promoting and participating in collaborative discussions and engaging users in collaborative product reviews, shared designs and innovation. Engagement, the ability to attract and dialogue with followers, advocates and readers, created a foundation to attract and dialogue new prospects, improve existing customer loyalty and provide a platform for collaborative innovation.
Make Your CFO a Social Media Fan
Buzz Marketing for Technology
NOVEMBER 9, 2011
Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Collaborate with your customers. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. Improved Customer Support. Users.
Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.
DECEMBER 23, 2010
Thursday, December 23, 2010 Social Media Hierarchy of Needs - Best Practices for ROI Success From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for over 500 companies, a key indicator to social media ROI success was level of engagement. Frugalnomics: Business Productivity and Cost Reduc. They do if they are.
Five Benefits of Blogging for Business
JUNE 21, 2010
Your website is about your product or service, and the benefits it provides to buyers. Even more importantly, if your product or service is difficult to differentiate, a blog gives you a way to create differentiation via your knowledge. Websites are one-way communication, a broadcast medium. Share this on LinkedIn. Here are five key benefits of blogging for businesses.
Five Big Shifts in Social Media Marketing
APRIL 19, 2010
B2c and b2b buyers alike are tuning out such messages; they increasingly listen to each other, to key influencers, and to marketers willing to add real value beyond just schlepping their own products and services when making their purchase decisions. Production was active, consumption was passive. This shift has also altered best practices for successful product launches.
The 9 Worst Ways to Use Facebook for Business
OCTOBER 21, 2010
You can broadcast messages on their Facebook homepage newsfeed, spark conversations that can provide your company with valuable feedback, and encourage fans to upload their own content. Don’t you want fans sharing pictures of them using your product for the rest of your Facebook audience to see? Free Download: 2010 Facebook Marketing Guide. What would be your #10?
The Mi6 Tweekly: Week of September 27, 2010
MI6 Marketing Agency
OCTOBER 5, 2010
Chart: Change in online spending tactics in 2010 by #B2B marketers (Source: BtoB Magazine via/@eMarketer). Use Firefox or IE when updating your Linkedin status updates. Good post from @dklchengre: is software a product or service? Use status updates on Linkedin to share content from your site/blog. Cisco to create next generation broadcast and content operations with Corus. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Monday. Mi6Tip. Tuesday. Mi6Tip.
Social media and thought leadership: The virtuous circle for B2B marketing
Reputation to Revenue
MARCH 11, 2010
In fact, isn't this just a more refined version of the same old one-way broadcast mentality? Executive interviews, client roundtables, external working groups, academic and think tank partnerships can all be part of the thinking process, not simply vehicles to disseminate finished products. This all seems fine, but I think it's far too limited a view. Make sense? What do you think?
How to Write a Social Media Policy
SEPTEMBER 30, 2010
Even one offhanded remark about a coworker, customer, product or financial situation can damage a company’s reputation. LinkedIn, Facebook, Plaxo, Hi5, etc.). Twitter is a conversational platform, not a broadcasting medium. Share this on LinkedIn. Why is having a social media policy in place so critical? Essential Topics for an Organizational Social Media Policy.
The NEW “Four P’s” of marketing
grow - Practical Marketing Solutions
FEBRUARY 23, 2010
Place, product, price and promotion. Everybody’s a video star, a rock star, a broadcaster, an author. From a coupon on their phone automatically sent to them by an RFID/GPS system while they are standing next to your product in the grocery store? Share this on Linkedin. We all learned these basic marketing principles in college and they still stand up today.
Five Social Media Marketing Reports and Guides Worth Checking Out
AUGUST 2, 2010
The book will explain why old-school broadcast practices are waning and new conversational methods are on the rise. 10 Key Online Marketing Trends for 2010 (3 pages). For example, the report predicts that by the end of 2010, more than 3/4 of companies will use targeting and personalization on their websites. 2010 Lead Generation Marketing ROI Study (32 pages). Digg this!
Top 56 B2B Marketing Posts October 2010
B2B Marketing Zone Posts
NOVEMBER 2, 2010
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. October 17, 2010 One possible answer: The Enterprise.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. Content Marketing Results: Landing Pages Rule , July 12, 2010.
Extra, Extra: To Get More Leads, Harness the Power of the Press Release
Sales Lead Dynamics
OCTOBER 20, 2010
You can send your press releases to: The Media – newspapers, magazines, wire services (such as AP), and broadcast outlets. Social Media sites – LinkedIn, Facebook, Twitter. Prospects may read about you on LinkedIn, a blog post or Twitter, for instance. After all, you don’t release new products, open offices, acquire companies, or issue earnings statements. Award.
Why Your Agency Sucks at B2B
B2B Marketing Unplugged
SEPTEMBER 22, 2010
Why we continue to indulge the ridiculous model where agencies grab a 15% commission from the media is beyond me. I could almost (almost) understand it when things weren’t digital and production art was complicated and incredibly stressful to produce on time and properly. Why it costs $1,000 to resize a piece of art and why they then pick up 15 points on the media buy for emailing it is a complete mystery. In consumer marketing mass advertising is still king, even if it’s moving from broadcast to online. Hair products too. Things like: Profitability. Less OPEX spend.
Is Social Media BS?
NOVEMBER 10, 2010
You have to jump in all the way, and involve your best people: the ones who know your products and services inside and out, and understand the issues your customers face. In the old days (pre-2003 or so), brands were carefully crafted by agencies, creatively packaged, and presented to the public via one-way broadcast communications (TV, magazines, direct mail). Share this on LinkedIn.
Measuring the Impact of Social Media in B2B Marketing
OCTOBER 27, 2010
It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company, product or service. LinkedIn, Facebook). What’s most important, however, is to treat social media as an engagement channel rather than a broadcast medium, and structure measurement appropriately.
Book Review: Social Media Marketing
NOVEMBER 2, 2010
You can’t just ‘leave your mark’ and expect success…Members of social media communities are no longer swayed by a coupon for 10% off or an invitation to try a new product. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on LinkedIn. Don’t automatically assume they use the most popular social networks. Social Events (e.g., Blogs.
Three Words That Should Never Be Used With Social Media
JUNE 15, 2010
To be sure, there are many helpful social media tools that make certain tasks, such as monitoring, more productive. The business value of blogs, Twitter accounts, Facebook pages, LinkedIn connections, etc. Marketers who focus on relationship building and interaction rather than broadcasting and promotion will achieve the greatest returns. Share this on LinkedIn.
Twitter for B2B Marketing
MI6 Marketing Agency
NOVEMBER 18, 2010
Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Social media ain’t gonna help you if you have a mediocre product/service. Worst reason to be on twitter is to push your product/service shamelessly. Def great for increased readers for blog posts or new product features and upcoming events.
Corporate Websites vs. Blogs – Similar Goals, but Very Different Tools
JUNE 23, 2010
You don’t update your product features every day, the descriptions of your services stay pretty much the same, your hours of operation don’t change, your address doesn’t change unless you move the business (an infrequent event for most enterprises), and your “about the company is only revised when major developments occur. Website: broadcast. Blog: dialog.
Jobseekers: Start Thinking Like a Social Media Strategist
FEBRUARY 11, 2010
In 2010, the landscape for jobseekers continues to change as the world around us changes. As social media begins to envelop almost every part of a corporate organization, and as more corporate employees are required to use it as part of their professional jobs, the impact it has on the jobseeker is tremendous. know many who joined LinkedIn in hopes of getting found. But guess what?
Proper Care and Feeding of a Blog
SEPTEMBER 13, 2010
The best blogs communicate with readers rather than just broadcasting to them. There will be times when someone (such as a prospect with a product or pricing question, or a journalist looking for the right expert to quote) needs to contact you directly rather than just posting a comment. Share this on LinkedIn. My daughter is hooked on those pet rescue shows on Animal Planet. What I’ve learned from my more occasional viewing is that despite the many joys of pet ownership, not everyone is cut out for it. Here are seven tips for a healthy blog and a happy blogger.
100 Social Media & Content Marketing Predictions for 2010
DECEMBER 14, 2009
Here are some of the key trends I found while reading through our expert predictions: Video will be big in 2010. Don't say it - more offline content in 2010??? The Question What is your prediction for how brand marketers will create and distribute their own content in 2010? 2010 will be about figuring out how to use it well. Online video will emerge as the most important tool for marketers in 2010. With the low price and technology and easy to use technology anyone can assemble a HD-broadcast quality studio.
Social Media and the Contact Center for Dummies
JUNE 2, 2010
“ One of the biggest challenges for organization today is managing the flow of information about their brands, products and services that occurs in social media channels, including micro blogs (such as Twitter) social network sites (such as Facebook), blogs and online forums. Social media is more than connecting and broadcasting. It’s that important. Get used to it.
When I Win, YOU Win: Giving Away FREE Social Media Books to Those Who Participate in Social Media!
FEBRUARY 12, 2010
Yesterday, I issued a press release talking about how my LinkedIn book , “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn won and Honorable Mention for Best Non-Fiction Book of 2009. To say that I am happy about this is an understatement: as someone who risked all credibility with publishers by going the self-published route, it is extremely satisfying.
10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
DECEMBER 2, 2014
MarketingSherpa offers a detailed case study but here’s a snapshot of the results—since embracing a content marketing strategy in 2010, the company has seen: 400% increase in site traffic in the past two years. Many of us forget this tried and tested rule of traditional marketing because digital media allows for instant broadcast communications. Let’s look at one example of this.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
Prior to being named GE’s first Chief Marketing officer in more than 20 years, she held a succession of roles at GE, NBC (including President of Integrated Media at NBC Universal), CBS and Turner Broadcasting. Based in Toronto, April is currently Vice President Marketing, Enterprise Products at telecom services provider Huawei. That will be our top focus for next year. Stacey Acevero.
Give the Emperor some underwear Ed
B2B Marketing Online
AUGUST 4, 2010
For example, LinkedIn claims to have 65 million members in over 200 countries. What level of engagement is there with your product category? This will drive the level of interest in you or anything product related you might have to say. In situations where there is low engagement the question then becomes how you might add value in other ways not directly related to your product area. You’ll need to watch the video for the detail but essentially in cases where community identity is weak then social media is either irrelevant or simply another broadcast tool.
March Mi6 Chart Toppers
MI6 Marketing Agency
APRIL 22, 2011
use Facebook, Linkedin and Twitter (Source: Wedbush Securities via @eMarketer). Twitter is second with 16.4% and Linkedin is third with just under 12%. #4 Chart: What’s Happening on Global 100 Companies Facebook pages as of Jan 2011 by region (Source: Burson-Marsteller via @eMarketer). Asia-Pacific and Europe may be using Fan pages to broadcast and appear not to be engaging and interacting with their customers. #5 Chart: U.S. There are links below to some cool infographics that provide in-depth demographic information for Facebook, Twitter and Linkedin. Tweet.