Adobe Experience Cloud Blog

MAY 12, 2011

by Andrew Spoeth Content marketing has become a critical component of B2B marketing , but can you identify the most popular types of content, why they are used, and which content is working best? Check out our infographic to get the scoop on what’s hot and what’s not in content marketing. Note: Click to Enlarge).

Advertisements 48

Advertisements Advertising Content Marketing Marketo 48

Adobe Experience Cloud Blog

OCTOBER 14, 2010

You’ve created a new white paper. In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. 2010 B2B Content Marketing Research. Chapman (Wiley, Nov 2010). Director of Marketing, Marketo.

Content Marketing 48

Content Marketing Lead Nurturing Webinar Metrics Marketo 48

Adobe Experience Cloud Blog

MAY 17, 2011

It also can help hot leads move directly to sales, while allowing lukewarm leads to move quickly into lead-nurturing activities such as calls-to-action for white paper downloads, webinars or blog subscriptions. Commit to lead nurturing.

Sales Leads 48

Sales Leads Lead Scoring Lead Ranking Top of Funnel 48

Adobe Experience Cloud Blog

MAY 25, 2010

In 2010, Marketers can finally take control of their metrics, as solutions that address this issue are now available. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. The more marketing wants to measure true business outcomes like revenue, the harder the problem of time becomes.

CMO 48

CMO Forecasting Budget Programs ROI 48

Adobe Experience Cloud Blog

MAY 30, 2010

1 marketing initiative for 2010. Use content – whether in a blog, in an e-newsletter, through a white-paper or via social networking channels – to educate customers rather than offering a sales pitch. 5 Ways to Give Your B2B Marketing Strategy a Makeover was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Adobe Experience Cloud Blog

MAY 11, 2011

Are you leveraging white papers and webinars? In fact, a 2010 Nielsen Global Consumer Report found that 57% of online respondents considered reviews prior to buying. . Improve Lead Generation with Help from Unhappy Customers was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Lead Generation 48

Lead Generation Generation Leads Lead 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Here’s what the social signals said was the best content and the hottest topics. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40