ANNUITAS

MARCH 10, 2016

It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. Eleven years later, in 2010, marketing automation became its own category with over 110 known vendors in the space. Since then, every marketer is now a potential buyer of this technology.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

ANNUITAS

MAY 8, 2012

According to a 2011 study by MarketingSherpa , 74% of B2B marketers stated that their biggest challenge was generating high quality leads. However, lead generation is irrelevant in today’s b2b marketing climate. For years, the traditional B2B marketing approach has been to fill the top of the funnel with responses.

Lead Generation 100

Lead Generation Generation Top of Funnel Leads 100

ANNUITAS

JANUARY 10, 2011

As the founder of 28Marketing, he’s worked with a number of B2B technology and cloud computing companies. We sat down with Steve and had some great discussion around B2B marketing and what lies ahead for the marketing automation industry. In your view what will 2011 bring for B2B Marketers? In your opinion, why is that?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

APRIL 26, 2011

Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. In this post, we’ll dispel what we see as the Top 5 Myths of B2B Lead Management. As referenced at the beginning of this post, the B2B buyer is now more empowered than ever before.

Lead Management 100

Lead Management Work Management Marketing Management Lead Scoring 100

ANNUITAS

MARCH 22, 2011

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. He is the author of B2B Marketing Insider and co-founder of Business2Community.com. Many B2B companies have long sales cycles that don’t conform to calendars.

ROI 100

ROI B2B Thought Leadership Lead Scoring Lead Ranking 100

ANNUITAS

OCTOBER 17, 2010

We are pleased that we were able to catch-up with Andrew Gaffney, Editor-In-Chief of DemandGen Report, an on-line publication that covers B2B marketing and the marketing automation space. We wanted to get his take on all things B2B marketing and what the future holds for this space.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

ANNUITAS

OCTOBER 6, 2010

It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. To quote Tony Jaros of SiriusDecisions at the 2010 Sirius Decisions Summit, “BANT are the four most dangerous letters in B2B marketing.” Lead nurturing is a hot topic right now.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100