Online Marketing Institute

NOVEMBER 28, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.

B to B 40

B to B Paid Content Social Media CMS Development 40

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Paul Gillin

JUNE 17, 2010

By early 2010, that number was over 5,000. Technology leaders like Microsoft, IBM and Cisco had hundreds or thousands of employees blogging as early as 2005 and those same companies are now expanding their footprint into social networks like Facebook, YouTube and, overwhelmingly, Twitter.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Adobe Experience Cloud Blog

DECEMBER 15, 2009

40% of Marketers plan to increase their budgets in 2010. Salesforce.com announces Chatter, social computing for enterprise companies. Marketing Automation gets Social – the first major announcement about social marketing automation. Social Networking Sites Account for More than 20 Percent of All U.S.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Adobe Experience Cloud Blog

DECEMBER 6, 2009

We think we’re drawing an audience due to the approach we’ve taken in order to grow the blog, which is the notion that we are a news agency covering the b-to-b sales and marketing industries. What are some predictions you can make regarding social selling in 2010? We noticed that there is a lot about Sales 2.0.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

SEPTEMBER 3, 2010

Analyst case studies and validation, and peer social network recommendations are key to early engagement success. Sources: 1) MarketingSherpa and KnowledgeStorm survey - [link] 2) SiriusDecisions B-to-B Buyer's Survey 2010 3) New Realities about B2B Buying, Jeff Ogden, SandHill.com Blog, Jun.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40