2010 Automation B to B Personalization 
Online Marketing Institute
NOVEMBER 28, 2012
2010 Eddie and Ozzie Awards Call for Entries OPEN! Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.
markempa
DECEMBER 21, 2006
According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." Invest in marketing automation from Modern B2B Marketing In my last post, I argued that Marketing needs to stop being seen a cost center and start earning a seat at the revenue table.
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The ROI Guy
SEPTEMBER 17, 2010
According to a marketing automation firm Silverpop survey of B2B marketers, even though customization is very effective, only 35 percent of marketers said they were using dynamic content. 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010.
MLT Creative
OCTOBER 28, 2010
The B2BTOTY Awards Program, now in its third year, is the brainchild of Joe Zuccaro , who says, “It’s not just about how many followers someone has, or how often a person tweets in a given time; it’s about creating a community, and the value a B2B entity brings to it.” Great tweeter and all-around B2B braniac.
The ROI Guy
NOVEMBER 29, 2010
Better content targeting and personalization is required to end the “carpet bombing” techniques and make meaningful connections. Important has been the marketer’s development and delivery of on-line content and decision making tools to fuel and automate the buying cycle, reviews and transaction.
The ROI Guy
DECEMBER 6, 2010
Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? Sources: • SiriusDecisions B-to-B Buyers Survey 2010, on an online survey of more than 600 b-to-b marketers • IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 Posted by Tom Pisello at 8:55 AM Email This BlogThis!
Marketing Insider Group
NOVEMBER 18, 2010
2010 was the year social media moved from cutting edge to mainstream (right?). The iPad and possibly other tablets will start to make laptops look soooo 2000-singles as more and more move 100% of their digital work and personal lives to these devices. Michael Brenner Nov 18 2010 Hi Chris, Thanks so much for your comments.
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