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Open Research: A Framework for Social Analytics

Online Marketing Institute

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Esp with high consideration set products and long sales cycle, it makes it difficult to track. Will send you a ping.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. But what about the use of social media between businesses?

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Facebook Places Launches, Allows Businesses To “Check In”

Hubspot

However, this trend just got a lot more interesting for marketers. The Places feature is available in Facebook’s iPhone application as well as their HTML5 mobile site. Free Download: 2010 Facebook Marketing Guide. Marketing Takeaway. Do you plan to use Facebook Places? Find out from industry experts and marketers!

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

2010 Eddie and Ozzie Awards Call for Entries OPEN! The breakdown: “Pinterest doesn’t have an open API yet, so data has been pretty limited. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” Company Name. *

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9 call analytics platforms for marketing teams to consider

Martech

Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts. It also supports custom integration via Zapier, webhooks, custom cookie capture, and API and its Lead Center mobile app lets users run a business efficiently from anywhere. CallSource.