Convince & Convert

SEPTEMBER 8, 2010

is now out of the business entirely. The Open Graph API was a giant leap past that. Be Business-Friendly It wasn’t that long ago that MySpace wasn’t just big, it was positively cool. gave up their search engine duties in U.S. and Canada to Microsoft’s Bing last week. But back to MySpace. Cutting edge.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

JUNE 15, 2010

Flowtown is perfect for small and medium businesses ( see my review here ). My friend Kyle Lacy does a lot of consulting in this area, helping organizations with Rapleaf analyses. While this integration is intended for personal use, you can utilize it for your business, too. Rapleaf is better for larger companies.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 71% of business users now say Twitter is a useful tool, up from 59% a year ago. So what are the best ways to use Twitter for business?

Twitter 100

Twitter Stats Tools Tips 100

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. A careful and comprehensive internal evaluation of business goals and resources is the first step in the decision-making process.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

Convince & Convert

AUGUST 3, 2010

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. If they are not appearing on searches most of their business is gone. Make that, Section-8 housing for your small business.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. If they are not appearing on searches most of their business is gone. Make that, Section-8 housing for your small business.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convert

APRIL 25, 2023

“Artificial intelligence is the study of how to create computer programs that can perform tasks that would require human intelligence to complete” (Nilsson, 2010, p. We at Convert aren’t in the business of A/B testing. We are in the business of creating great experiences for now and future generations. My process 1.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

Contify

NOVEMBER 18, 2018

We implemented our first text analytics algorithm back in 2010. Here are a few: Some of the websites are integration-friendly and have RSS feeds and APIs available. Now we have to address a bigger challenge of removing information that is not relevant to our business, which is most of the information aggregated from the web.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Planning 40

Porch Group Media

DECEMBER 17, 2018

Disruptors such as the steady rise of eCommerce, the age of Amazon, the influx of more consumer data, and the increased speed of doing business means retail brands must constantly adapt or lose to more nimble players. As the leading giant of eCommerce, Amazon has grown from $34 billion in 2010 to a projected $303 billion in sales in 2020.

Trends 45

Trends eCommerce Multi-Channel Emarketing 45

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. In true Twitter fashion, it wasn’t “rolled out” per se, it just appeared as part of the API that third parties access. Don’t get me wrong.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

SEPTEMBER 23, 2010

Gilbert thinks perhaps it will happen, but that the additional complexity of the Facebook API will dampen the explosion somewhat. What neither of them seems to have is an RSS feed for results, which would be the Holy Grail of Facebook open-graph API monitoring. link] [link] Jon Leland Looks to be a very valuable business research tool.

Social Media 164

Social Media Media Webinar Metrics Marketing & Strategy 164

Online Marketing Institute

NOVEMBER 2, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal. In other words, there’s a lot of room for growth.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 4, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

JUNE 21, 2012

I think the thing that struck me as particularly worthwhile talking about today was the deal with Radian6 / Salesforce and Twitter to give them real time firehose access to the Twitter tweets API , which as far as I know Twitter has never done that, has never given an individual vendor access at that level. I agree, it’s interesting.

Work Management 118

Work Management Marketing Management Stats Social Media 118

chiefmartech

OCTOBER 23, 2015

Ultimately, the business transformation of marketing from expense to revenue. One of Andy’s key points was how enterprise value has become more a function of repeat customer value rather than “brand value” from a recent Harvard Business Review article. The realization of “always on” contextual marketing.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Convince & Convert

MARCH 2, 2010

4 Milestones to Social Business There are numerous granular issues to consider, and it will be fascinating to watch ExactTarget and CoTweet work out the operational details (I might even get to help a little, as ExactTarget is a client), but I see 4 primary hurdles that have prevented the full synergy of social and email to-date.

Business 116

Business Paid Search Agency Social Media Analysis 116