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Finding The Right Calls-To-Action For Your B2B Website

Online Marketing Institute

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Informative how-to blog posts? For more information, visit Vizions SEO Blog. › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website?

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. Comments are closed.

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

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4 Steps to B2B SEO Accountability

Online Marketing Institute

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Wed prefer now to focus on PPC."

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