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7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

How can you use email marketing most effectively and avoid overloading your recipients with information? items that should be in your 2010 email budget by BtoB Magazine. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. 30 Beautiful Email Newsletters Design For your Inspiration by Tripwire Magazine. Karen J.

Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. The need for new analytical skills. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Manticore Technology wishes you a full-funnel in 2010. predictions. The Contributors.

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How to Calculate Social Marketing ROI

Paul Gillin

Good ROI analysis almost always requires accurate historical information, which few companies have, in our experience. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions. The value of those registrants divided by the cost of the newsletter is an ROI metric.

ROI 71

Eqentia content curation gives control to information consumer.

Marketing to Business Executives Blog

However, many platforms assume that the curator’s interests and the interests of the information consumer are perfectly aligned when, in fact, that may not be the case.  Eqentia doesn’t make that assumption perhaps because it was built for business professionals.  Eqentia Eqentia has recently extended its enterprise product line to include free offerings for personal use. 

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), so your event may show up in their recommendations. It’s a year old but the information is still useful. You can even track your registration page in Google Analytics. 4. Adam Q. Jeffrey L.

Google Basic Keyword Research Tools for Your Site

Sazbean

Here are some free, good tools, from Google for doing basic keyword research: Google Analytics – Keyword Report. Google’s Webmaster Tools give you a look at the keywords the googlebot attributes to your site (with their significance), as well as when your site shows up for search queries (and information about how often it was clicked and for what keywords). Keywords.

5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers. Or Does It? 5.

5 Ways Marketing Automation Can Funnel Better Leads to Sales

B2Bbloggers

Many times leads are ignored, or not given the right information at the right time resulting in you losing them to a competitor. These systems will help you organize workflows that send prospects information based on their profiles and behavior. It’s a number that is based on profile information and behavioral information. Technology Naughty Vs. Nice In 2010 2.

Improve Your Tweets Using HootSuite’s Twitter Stats

Sazbean

Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy. Taking a look at the daily information will give you an idea of what days your tweets may be more popular than others with your audience. But how do you know what your audience likes or dislikes? Daily Clicks. Most Popular Tweets. How about you?

Stats 14

The Three Biggest Mistakes Companies Make with B2B Websites

delicious b2bmarketing

Articles / e-newsletter / blog – Whether you have all three or just one, this type of content educates site visitors, shows your expertise and gets passed around via social media. Related Posts: How to Find Content Ideas in Your Web Analytics Report This entry was posted in Featured2 , How-To. Web users expect more from brands than just a brochure site with some information.

FAQ 30

Finding The Right Calls-To-Action For Your B2B Website

delicious b2bmarketing

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier. By understanding the type of information your prospects are looking for, you can create unique Calls-To-Action specific to their needs. Here are two important web analytics reports I recommend focusing on: 1. All rights reserved.

Gain insights into your visitors using Analytics

Confluent Forms

Google Analytics is a service provided by Google that enables webmasters, through the inclusion of a small bit of code in their website template, to gain a pretty good breakdown of their site's usage and log reporting. Are they performing the tasks that you want them to perform such as contacting you, leaving comments, or signing up to receive a newsletter?

Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]

B2Bbloggers

B2Bchat Recap] October 29th, 2010 | By Anol Bhattacharya The line between marketing and technology are not quite as demarcated as they they were years ago. b2bento : Web Apps toolbox – Google Analytics, @ Jamiq / @ viralheat / @ radian6 , Campaign Monitor @kimgeralds : Mobile apps are waning, IMHO. Technology Naughty Vs. Nice In 2010 2. Read the full version here. Mobile.

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Are you a Search Engine Watch Member? | Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Newsletter problems? 2010 All rights reserved. With roughly 2.3

SEM 20

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? This may include basic pricing information. There is no secrecy.

78 Questions to Ask Before Launching a Blog

Savvy B2B Marketing

To reap the bountiful SEO benefits To build a brand community To create an information hub To provide support and training To establish thought leadership To generate additional traffic to your main Web site AUDIENCE: This one is obviously also a foundational item. What type of personality will your blog project - professional, innovative, informative, reliable, collaborative, creative?

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

The only effective argument I’ve heard recently is that we embed calls to action in social media that drive readers to a landing page where we capture their information and start nurturing them as leads. In Google analytics , you can drill down by country—even by city—to see where your traffic comes from. Image by LollyKnit via Flickr. really do. But I can’t. Lots of variables there.

The Year Of The Real Time Enterprise | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter The Year Of The Real-Time Enterprise November 12th, 2010 | By Jeremy Victor There have been a fair number of B2B marketing and sales trends that I have been tracking throughout 2010.

Sales 13

Mobile Optimization: How To Optimize Your Website For Mobile.

B2Bbloggers

They want to get the information quick and easy.  Cut out unnecessary information, and keep it simple.  Don’t make your visitors type or click a number of times before getting the information they need. Because it is part of your original site, you will be able to use the same analytical tools for site analysis. Technology Naughty Vs. Nice In 2010 2.

Content SEO

delicious b2bmarketing

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Optimizing FAQ’s and product support information can provide answers to customers before they call support.

AIDA 15

Best of 2010 – Measurable Effects of Old Spice Viral Campaign

Sazbean

2010 in Review! original on viral campaign measurement posted on July 15, 2010) Old Spice has turned their “The Man Your Man Could Smell Like&# ad campaign into a viral sensation by having the “Old Spice guy&# respond to people’s comments and tweets via videos which were posted on YouTube (click on the response videos on the right) — my favorite is below.

Review: Klout for Measuring Twitter Influence

Sazbean

When you first signup with Klout, you’ll be asked to connect with your Twitter and Facebook accounts (not sure what they do with the Facebook information, but I’ve since disconnected that to see what the impact is). Interesting information, but if you’re actually engaged in your network you probably won’t be surprised by this. Klout score. Influence Matrix.

Is Exit Rate a Useful Metric?

Sazbean

Outside of the conversion/eCommerce example, what if someone came to your site looking for specific information, found it on that page and then left. Not really anything.  It doesn’t give you enough information to know what to improve. Take a look at your top content report and top entry pages in your analytics package and look at the bounce rate for each page. Thoughts?

Measurable Effects of Old Spice Viral Campaign

Sazbean

While its a bit more difficult for an outsider to see this information, the number of interactions with the brand can be measured via the number of tweets, comments, posts, shares, etc. If you found this post helpful, please consider signing up for our free newsletter or subscribing to Sazbean.com via RSS feed or email. Mentions & Brand Awareness. Takeoff. Interactions. Thoughts?

Fostering Innovation - Eloqua Experience Day Two Keynotes.

B2Bbloggers

He stressed the importance of openness and transparency (depicting their internal use of Salesforce Chatter ), testing and measuring, (allowing data to inform your decisions and not feelings of “oh, I like that.”) and meritocracy (the idea that merit and individual effort determine success). He shared wonderful stories and information he’s learned conducting The Marshmallow Challenge.

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. There are no guarantees that your industry will have this same behavior, so make sure to observe what happens in a typical month, and do you balloon experiment with an analytical mindset. 5. Exclusive videos & newsletters. Check out all the benefits !

CPC 8

Checklist: How to Start a Business Blog

Hubspot

Keep content topical, informative, and non promotional. Offers for call-to-actions can include: newsletter sign-up, eBook download or webinar registration. Lists – People like to read posts with a nice, simple presentation of information. Chances are that if you don’t provide that information people will wander elsewhere. 3. CONTENT. What’s remarkable?

Unleashing Your Revenue Engine - Eloqua Experience | B2Bbloggers.

B2Bbloggers

Joe explained through both his informal polling of customers and Conference Board research, that CEOs care more about revenue growth than anything else. Joe explained the importance of sales and marketing working from one set a metrics and information that is consistent and commonly agreed to. Technology Naughty Vs. Nice In 2010 2. Use a framework. Andre’s answer, “ NOW!

4 Steps to B2B SEO Accountability

delicious b2bmarketing

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Even in 2010, new client prospects say, "We optimized the website for search when we built it.

SEM 5

Old Spice Viral Campaign Increases Sales

Sazbean

Let’s take an updated look now that we have sales information. If you found this post helpful, please consider signing up for our free newsletter or subscribing to Sazbean.com via RSS feed or email. Tags: Analytics Business Social Media Social Networks ad campaigns brand week branding awareness increase sales Marketing old spice sale report sales sales success

Ads 4

18 Things Online Measurement Can Tell You

Sazbean

Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information. Some information and data requires the use of special tools or techniques, but here are some of what online measurement can tell you: Who (what websites) is linking to your blog posts or website. How much traffic search engines are sending to you. world wide web

All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]

B2Bbloggers

joezuc : I want to see lead nurtuing truly become personalized w/content that is individually tailored to a buyer rather than impersonal @cuferg : More integration of tools, combine offline and online analytics. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. Random messaging does not work.

4 Ways to Segment Your Best Leads

Hubspot

Perhaps you have a weekly email newsletter, an ebook on "5 tips to understanding (your industry challenge)", and a free product trial call to action. Or do they visit once, request more information, and go on their way? HubSpot Customer Tip: Add your most critical demographic questions to your landing pages and analyze your leads by the information you collect. Lead Source.