7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?
Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
How can you use email marketing most effectively and avoid overloading your recipients with information? items that should be in your 2010 email budget by BtoB Magazine. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. 30 Beautiful Email Newsletters Design For your Inspiration by Tripwire Magazine. Karen J.
Eqentia content curation gives control to information consumer.
Marketing to Business Executives Blog
FEBRUARY 25, 2011
However, many platforms assume that the curator’s interests and the interests of the information consumer are perfectly aligned when, in fact, that may not be the case. Eqentia doesn’t make that assumption perhaps because it was built for business professionals. Eqentia Eqentia has recently extended its enterprise product line to include free offerings for personal use.
Metrics That Matter in B2B Marketing [#B2Bchat]
AUGUST 26, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat] August 26th, 2010 | By Andrew Spoeth Measure everything! Technology Naughty Vs. Nice In 2010 2. Absolutely not. It’s only a start.
How to Calculate Social Marketing ROI
JUNE 24, 2010
Good ROI analysis almost always requires accurate historical information, which few companies have, in our experience. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions. The value of those registrants divided by the cost of the newsletter is an ROI metric.
15 things marketers should stop doing and thinking in 2011
DECEMBER 28, 2010
Analytics can wait. You need people who know how to create analytical processes and algorithms and all that stuff. All year, marketers have been telling me that they are having a harder and harder time getting noticed in traditional channels like white papers, email newsletters, and events. Creating a temporary virtual community in the run up to an event to inform and liven up in-person meetings at the event. Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Mobile.
12 Social Media Tools for B2B Pre-Event Marketing
DECEMBER 1, 2010
LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), so your event may show up in their recommendations. It’s a year old but the information is still useful. You can even track your registration page in Google Analytics. 4. Adam Q. Jeffrey L.
5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
OCTOBER 25, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers. Or Does It? 5.
Gain insights into your visitors using Analytics
FEBRUARY 17, 2010
Google Analytics is a service provided by Google that enables webmasters, through the inclusion of a small bit of code in their website template, to gain a pretty good breakdown of their site's usage and log reporting. Are they performing the tasks that you want them to perform such as contacting you, leaving comments, or signing up to receive a newsletter?
The Year Of The Real Time Enterprise | B2Bbloggers.com - B2B.
NOVEMBER 12, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter The Year Of The Real-Time Enterprise November 12th, 2010 | By Jeremy Victor There have been a fair number of B2B marketing and sales trends that I have been tracking throughout 2010.
5 Ways Marketing Automation Can Funnel Better Leads to Sales
MAY 24, 2010
Many times leads are ignored, or not given the right information at the right time resulting in you losing them to a competitor. These systems will help you organize workflows that send prospects information based on their profiles and behavior. It’s a number that is based on profile information and behavioral information. Technology Naughty Vs. Nice In 2010 2.
B2B Social Media Marketing -- Does It Work?
DECEMBER 23, 2010
Are you a Search Engine Watch Member? | Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Newsletter problems? 2010 All rights reserved. With roughly 2.3
Finding The Right Calls-To-Action For Your B2B Website
DECEMBER 23, 2010
MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier. By understanding the type of information your prospects are looking for, you can create unique Calls-To-Action specific to their needs. Here are two important web analytics reports I recommend focusing on: 1. All rights reserved.
The Three Biggest Mistakes Companies Make with B2B Websites
NOVEMBER 10, 2010
Articles / e-newsletter / blog – Whether you have all three or just one, this type of content educates site visitors, shows your expertise and gets passed around via social media. Related Posts: How to Find Content Ideas in Your Web Analytics Report This entry was posted in Featured2 , How-To. Web users expect more from brands than just a brochure site with some information.
Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
OCTOBER 29, 2010
B2Bchat Recap] October 29th, 2010 | By Anol Bhattacharya The line between marketing and technology are not quite as demarcated as they they were years ago. b2bento : Web Apps toolbox – Google Analytics, @ Jamiq / @ viralheat / @ radian6 , Campaign Monitor @kimgeralds : Mobile apps are waning, IMHO. Technology Naughty Vs. Nice In 2010 2. Read the full version here. Mobile.
Improve Your Tweets Using HootSuite’s Twitter Stats
JULY 19, 2010
Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy. Taking a look at the daily information will give you an idea of what days your tweets may be more popular than others with your audience. But how do you know what your audience likes or dislikes? Daily Clicks. Most Popular Tweets. How about you?
Mobile Optimization: How To Optimize Your Website For Mobile.
SEPTEMBER 17, 2010
They want to get the information quick and easy. Cut out unnecessary information, and keep it simple. Don’t make your visitors type or click a number of times before getting the information they need. Because it is part of your original site, you will be able to use the same analytical tools for site analysis. Technology Naughty Vs. Nice In 2010 2.
Review: Klout for Measuring Twitter Influence
JUNE 28, 2010
When you first signup with Klout, you’ll be asked to connect with your Twitter and Facebook accounts (not sure what they do with the Facebook information, but I’ve since disconnected that to see what the impact is). Interesting information, but if you’re actually engaged in your network you probably won’t be surprised by this. Klout score. Influence Matrix.
Best of 2010 – Measurable Effects of Old Spice Viral Campaign
DECEMBER 24, 2010
2010 in Review! original on viral campaign measurement posted on July 15, 2010) Old Spice has turned their “The Man Your Man Could Smell Like ad campaign into a viral sensation by having the “Old Spice guy respond to people’s comments and tweets via videos which were posted on YouTube (click on the response videos on the right) — my favorite is below.
78 Questions to Ask Before Launching a Blog
Savvy B2B Marketing
JANUARY 21, 2010
To reap the bountiful SEO benefits To build a brand community To create an information hub To provide support and training To establish thought leadership To generate additional traffic to your main Web site AUDIENCE: This one is obviously also a foundational item. What type of personality will your blog project - professional, innovative, informative, reliable, collaborative, creative?
B2B Websites: To Publish Prices, Or Not To Publish…That Is The.
Industrial Marketing Today
JUNE 12, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? This may include basic pricing information. There is no secrecy.
4 Steps to B2B SEO Accountability
DECEMBER 23, 2010
Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Even in 2010, new client prospects say, "We optimized the website for search when we built it.
6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
DECEMBER 23, 2010
MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. There are no guarantees that your industry will have this same behavior, so make sure to observe what happens in a typical month, and do you balloon experiment with an analytical mindset. 5. Exclusive videos & newsletters. Check out all the benefits !
18 Things Online Measurement Can Tell You
JULY 8, 2010
Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information. Some information and data requires the use of special tools or techniques, but here are some of what online measurement can tell you: Who (what websites) is linking to your blog posts or website. How much traffic search engines are sending to you. world wide web
Fostering Innovation - Eloqua Experience Day Two Keynotes.
OCTOBER 20, 2010
He stressed the importance of openness and transparency (depicting their internal use of Salesforce Chatter ), testing and measuring, (allowing data to inform your decisions and not feelings of “oh, I like that.”) and meritocracy (the idea that merit and individual effort determine success). He shared wonderful stories and information he’s learned conducting The Marshmallow Challenge.
Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.
OCTOBER 11, 2010
Monday, October 11, 2010 Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% Gartner reduces IT Spending Outlook for 2010, but.
4 Ways to Segment Your Best Leads
DECEMBER 14, 2010
Perhaps you have a weekly email newsletter, an ebook on "5 tips to understanding (your industry challenge)", and a free product trial call to action. Or do they visit once, request more information, and go on their way? HubSpot Customer Tip: Add your most critical demographic questions to your landing pages and analyze your leads by the information you collect. Lead Source.
All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]
AUGUST 13, 2010
joezuc : I want to see lead nurtuing truly become personalized w/content that is individually tailored to a buyer rather than impersonal @cuferg : More integration of tools, combine offline and online analytics. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. Random messaging does not work.
AUGUST 4, 2010
conversion happens when someone completes an action you want them to take — purchases from you, signs up for a newsletter, registers for a webinar, etc. So, just like KPIs (key performance indicators) measuring conversions requires first understanding exactly what it is you want people to do — what are your business goals and objectives? What is your digital strategy?
Why the volume and quality of interactions with customers has to pass for social media ROI
JANUARY 22, 2010
The only effective argument I’ve heard recently is that we embed calls to action in social media that drive readers to a landing page where we capture their information and start nurturing them as leads. In Google analytics , you can drill down by country—even by city—to see where your traffic comes from. Image by LollyKnit via Flickr. really do. But I can’t. Lots of variables there.
MAY 18, 2010
Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Optimizing FAQ’s and product support information can provide answers to customers before they call support.
Top 60 B2B Marketing Posts and Hottest Topics November 2010
B2B Marketing Zone Posts
DECEMBER 1, 2010
Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Google Analytics. Published by Hubspot, May 2010. an email newsletter).
Old Spice Viral Campaign Increases Sales
JULY 28, 2010
Let’s take an updated look now that we have sales information. If you found this post helpful, please consider signing up for our free newsletter or subscribing to Sazbean.com via RSS feed or email. Tags: Analytics Business Social Media Social Networks ad campaigns brand week branding awareness increase sales Marketing old spice sale report sales sales success
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
SazBean ( Social Network Analytics Measurement Social Media ). Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010.
Is Exit Rate a Useful Metric?
AUGUST 12, 2010
Outside of the conversion/eCommerce example, what if someone came to your site looking for specific information, found it on that page and then left. Not really anything. It doesn’t give you enough information to know what to improve. Take a look at your top content report and top entry pages in your analytics package and look at the bounce rate for each page. Thoughts?
Measurable Effects of Old Spice Viral Campaign
JULY 15, 2010
While its a bit more difficult for an outsider to see this information, the number of interactions with the brand can be measured via the number of tweets, comments, posts, shares, etc. If you found this post helpful, please consider signing up for our free newsletter or subscribing to Sazbean.com via RSS feed or email. Mentions & Brand Awareness. Takeoff. Interactions. Thoughts?
Social Media is Measurable
JULY 14, 2010
Then you’ll be able to look for what data can give you information about how well you’re accomplishing your goal. If you found this post helpful, please consider signing up for our free newsletter or subscribing to Sazbean.com via RSS feed or email. Start at the Business Level. What is the ROI of your phone? How Social Media is Mesurable. Take a Step Back.