Webbiquity
SEPTEMBER 1, 2010
Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Share it on StumbleUpon.
ANNUITAS
MARCH 10, 2016
It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. Eleven years later, in 2010, marketing automation became its own category with over 110 known vendors in the space. Since then, every marketer is now a potential buyer of this technology.
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Customer Experience Matrix
JUNE 27, 2013
Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. That frankly didn’t take much insight, but I’ll brag a bit more about having pegged Adobe as needing to add marketing automation as far back as this post in 2009 and again in 2010. The deal is not particularly surprising.
Onalytica B2B
JANUARY 8, 2019
I also began working with CRM systems to enable database marketing efforts and lead results analytics. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I enjoy writing on a variety of B2B topics.
Customer Experience Matrix
DECEMBER 22, 2010
The difference: marketing automation is focused on batch and interactive campaign management but just touches slightly on advertising, marketing resource management and analytics. Aprimo adds a great deal of capability, but the combined company still lacks the strong Web analytics and BI applications of its main competitors.
Convince & Convert
APRIL 1, 2012
sources in 2010. But, ZMOT shows that to be unlikely (as will your Google Analytics). As Joe Chernov from Eloqua says, “forms are the enemy of spread.” Eloqua (see their “Featured Content” on the right). sources of information to make a decision, up from 5.3 That’s a third step move.
Convince & Convert
APRIL 1, 2012
sources in 2010. But, ZMOT shows that to be unlikely (as will your Google Analytics). As Joe Chernov from Eloqua says, “forms are the enemy of spread.” Eloqua (see their “Featured Content” on the right). sources of information to make a decision, up from 5.3 That’s a third step move.
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