Terminus co-founder explains why ABM is a B2B strategy, not a tool
ClickZ
MARCH 13, 2020
Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. Then, around 2010, predictive marketing started to take root. Our customers get account-level analytics,” explained Vajre. Businesses with long sales cycles benefit the most from ABM.
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