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Does CDP Need a New Definition?

Customer Experience Matrix

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. In fact, very few data warehouses perform the specific tasks, most notably identity resolution, customer-level aggregation, and real-time response, needed to support CDP use cases.

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2018 Was a Great Year for Customer Data Platforms

Customer Experience Matrix

One looks at aggregate funding for all industry vendors; this grows as new vendors are added, regardless of when the funding took place. The first measure, aggregate funding, has increased in rough parallel with industry vendors and employment. We measure funding in two ways. The other approach looks at the timing of funding events.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. Need to see the increase in Twitter followers over time?

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

40% of Marketers plan to increase their budgets in 2010. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more. Twitter announces an API to help control, standardize and mainstream retweeting.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Will send you a ping.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Application Programing Interface (API) - An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API. As of June 2010, LinkedIn had more than 70 million registered users, spanning more than 200 countries and territories worldwide.

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9 call analytics platforms for marketing teams to consider

Martech

It also supports custom integration via Zapier, webhooks, custom cookie capture, and API and its Lead Center mobile app lets users run a business efficiently from anywhere. CS Reviews & RespondNow uses real people to aggregate and respond to online reviews for business owners to protect brand reputation using customized criteria.