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B2B Marketing: 3 reasons for adopting video content into your marketing mix

markempa

from 2010 to 2016. It’s no more difficult to produce online video content than it is to produce a white paper. Producing white papers ranked nearly equal across every range of difficulty with online video and phone apps, which leads to one important question …. The digital video audience is growing.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. 500 (fastest-growing companies) had a blog in 2011, down from 250 firms in 2010, despite the fact that 92% of all companies with blogs say it has been successful for their business. ( eMarketer ). Marketing Charts ). Leaders West ).

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Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

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4 Challenges Facing Nonprofit Marketers in 2016 (And How To Beat Them)

Hubspot

M+R’s 2015 Benchmarks found that online revenue was up 13 percent between 2013 and 2014. Earlier in 2015, comScore released a report showing mobile usage has increased by an eye-popping 394 percent since 2010. A recent white paper found that fundraising as much as doubled when attached to an advocacy ask. Bring on 2016.

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85+ Expert Predictions for Content Marketing in 2019

Content Marketing Institute

Brand marketers will be completely replaced by an AI algorithm that will generate four blog posts, two infographics, a white paper, and a weekly podcast that starts with, ‘Hey guys, I’m soooo excited for this week’s episode.’ – Ron Tite , CEO, Church+State. Do you have a prediction on content marketing in 2019?

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Busting 12 Myths about Marketing Automation Tools

Hinge Marketing

According to a 2013 study by Focus Research, 75% of companies using marketing automation see an ROI within 12 months, and 44% of companies see a return in just 6 months. If you tried a MAP pre-2010, you might have a bad taste in your mouth because the systems were clunky and hard to use then. Automation tools just work online.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives. Facebook will account for 13% of worldwide mobile ad revenue in 2013.