SnapApp

JULY 9, 2014

Since 2010 we have been pioneering software to replace development cycles for marketers. Over the past year, some of the preeminent thought leaders in marketing like Sirius, Gartner and Forrester have recognized and begun to write about the next significant shift in marketing - interactive content experiences.

Marketing Websites 48

Marketing Websites Gartner Forrester Trust Marketing 48

SnapApp

DECEMBER 8, 2011

This shows 62% of ad revenues in 2010 were performance-based deals. sense: advertisers want to know what they're getting for their money.?No No wonder there's a trend toward pay-for-performance pricing (see?the the IAB chart above). Publishers that can deliver the most predictable and targeted ad?performance But to grab a?share

Ads 48

Ads Pricing Price Profiling 48

SnapApp

MAY 19, 2011

In October 2010, Bing and Facebook announced a partnership to incorporate "Like" data into Bing rankings. In December 2010, both Bing and Google admitted that they had been factoring Twitter and Facebook links into their search rankings for some time.

Twitter 48

Twitter Facebook SEO PageRank 48

SnapApp

MAY 5, 2012

Their revenue was up over 100% from 2010 - 2011, and this would make it even more from 2011 - 2012. acquisition, LinkedIn has the opportunity to connect those on opposite sides of the equation, and possibly even take a % of the deal in the event one is made. ?Their These are two viable options for LinkedIn to monetize the?acquisition?of

Linkedin 48

Linkedin Business Acquisitions Facebook 48

SnapApp

APRIL 9, 2015

And don’t get me started on channel strategies - remember when we all had a social channel strategy circa 2010? Now that that’s out of the way, let’s be clear about one thing: You should not have an “interactive content strategy.” It’s not a channel. Interactive content is a form of media, similar to video, print, and audio content.

Interactive Marketing 48

Interactive Marketing Marketing Strategy Marketing & Strategy Top of Funnel 48

SnapApp

AUGUST 28, 2017

To help push this initiative (first sponsored by American Express in 2010), the credit card company created the @ShopSmall Twitter account. Small Business Saturday is aimed at encouraging shoppers to support small and local businesses—which is just the kind of places American Express hopes to service. .

Campaigns 54

Campaigns Examples Planning Paid Search Agency 54

SnapApp

FEBRUARY 2, 2012

Since its launch in October 2010, the Apple-only service is home to 15 million users and more than 400 million uploaded photos. Major brands are beginning to use Instagram, the mobile photo-sharing app that has gone well beyond stylized photos of brunch to become a bona fide social media hit.

Brand Identity 48

Brand Identity Branding Tagging Aggregators 48