Remove 2009 Remove Stats Remove Studies Remove Word of Mouth
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. The Science of Inequality – Finding Your Influential Customers Are You Treating Your Fans Like Cattle [link] REBlogGirl Great stats – my only note is that engagement is different for every brand.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. I’ve even left the stat breakdown public so you can see all the views are organic, not off-shored to get views (like some video companies have done). All rights reserved.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Will send you a ping.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Here’s a stat that will make you feel better: A recent study of business-to-business buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale! By Joe Pulizzi and Newt Barrett.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. I can't wait to read the study now. population.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. Spend some time tractor beaming your current visitors and watch that recurring visits stat rise. All rights reserved.