Biznology

FEBRUARY 13, 2015

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Offer for response. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Yearly B2B Data Decay Rates. Creativity. per year.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Adobe Experience Cloud Blog

MARCH 4, 2011

over 90 trillion emails were sent in 2009. B2B marketing efforts everywhere have joined the email surge making it the number 2 marketing tool (just a tick behind SEO – according to The Ad effectiveness Survey by Forbes Media in February/March 2009). Jumping faster on qualified leads equals higher conversion rates.

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. According to SirrusDecisions research, the B2B buyer receives 20.3 email campaigns per week, up from 15.4 per week in 2006. However, there’s no denying the low cost of email marketing.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Customer Experience Matrix

FEBRUARY 12, 2009

Of the other two, lead scoring is primitive at best (I only saw an ability to apply segment tags, which I suppose is all you really need; the company says lead scoring is available “but we don’t advertise it because we haven’t made it easy enough within the software yet”). Note: in July 2009, Infusionsoft dropped its implementation fees.

Pricing 120

Pricing Price Impressions Marketing Management 120

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. Have you shopped Visitor Track yet?

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

DECEMBER 16, 2014

Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. Phase 2 (2009-2010): Segmentation, Nurturing, and New Formats. In 2009, we started segmenting our database for the first time. The segmentation was simple and sweet (and even to this day, our segmentation is pretty similar).

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28