B2B data decay and list rental – buyer beware!
Biznology
FEBRUARY 13, 2015
Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Offer for response. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Yearly B2B Data Decay Rates. Creativity.
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