SmartBug Media
APRIL 12, 2019
In my opinion, HubSpot spends just as much time and effort on perfecting and selling their software as they do on educating their partners and end users on best inbound marketing and sales practices. Anthony Iannarino , who has been a speaker, author, and thought leader in the industry since 2009. Content Marketing Institute.
B2B Marketing Traction
JULY 2, 2014
Studies have shown that storytelling increases time spent on the blog post and the popularity of the post. Reading about the author’s experiences and how they led the author to his or her opinion on a topic is much more interesting that a dry dissertation on a subject. Tell a Story to increase Engagement and Readership.
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Marketing Craftmanship
APRIL 8, 2016
Collectively, fund managers may be geniuses at left-brain, quantitative skills; but often fail miserably at managing right-brain storytelling skills, or at hiring right-brain people to manage those tasks properly. In their opinion, nothing but performance really matters. Tell them exactly what you’re thinking.
Vidyard
JANUARY 15, 2020
This style of video is up close and personal, and the interviewee might be a subject matter expert or just someone with an opinion. Interviews make for great storytelling. It’s from 2009, but her advice still rings true. Interview videos usually focus on one person answering questions, usually on a specific theme.
Vidyard
FEBRUARY 10, 2021
This style of video is up close and personal, and the interviewee might be a subject matter expert or just someone with an opinion. Interviews make for great storytelling. It’s from 2009, but her advice still rings true. Interview videos usually focus on one person answering questions, usually on a specific theme.
Litmus
MARCH 31, 2020
Email clients are opinionated, but more email developers seem to take it as a challenge, see how much they can push the existing tech—and I really respect that. As an Audience Manager back in 2009, email was another channel that fell under my to-dos, and I have been a firm believer ever since.
Integrated B2B
MAY 8, 2015
1, January–February 2009, pp. Innovation narratives can function as “boundary objects” that unite people, despite their different opinions, to facilitate cooperation towards innovation. & Garud, R. The Role of Narratives in Sustaining Organizational Innovation, Organization Science, Vol.
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