Convince & Convert

JULY 6, 2010

From raising awareness, to connecting with consumers in the way they want to engage and fostering positive action, leveraging CSR in the social media world can strengthen consumer trust and loyalty, encourage followers (and their friends) to take action and participate, and put a halo over the brand that dives in.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Atomic Reach

JANUARY 3, 2019

Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. Looking for a one-stop-shop for business development that includes an emphasis on branding and PR?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

MAY 24, 2009

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. March 20, 2009 1:17 PM Kenji said. What do your C-Level Execs want from Marketing?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? link] Weekly Links: August 23, 2009 | UpYourSocial [.] Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.]

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Sore spot with us PR types.) Sore spot with us PR types.) population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. My first PR job was in consumer product goods and one of our clients was a bagel brand.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. It builds brand loyalty like a gym membership. (I'm Your potential customers have questions about your company, your products, your services, your competitors. There always have to be new content.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

JULY 14, 2010

link] Malcolm Atherton Great article on social media adoption – take exec's vision/strategic plan & make that the SM metric: [link] #pr [link] Buildipedia RT @imadnaffa There's nowhere to hide from Social Media. I think it's a good approach to enter social media metrics. Do you agree? link] very true! Im Jay Baer.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

JULY 28, 2010

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Thanks again, Jay. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. The reviews business will be transformed by geo-location. Im Jay Baer.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

The ROI Guy

FEBRUARY 11, 2009

According to Proudfoot, Windows XP will remain in what Microsoft calls "mainstream support" until April 14, 2009, and continue in "extended support" through April 8, 2014, he added. Giving customers a break when times are tough will definitely pay back later with loyalty and more business. The PR war is being lost on this front.

Marketing Management 40

Marketing Management Paid Search Agency Planning Budget Programs 40

Convince & Convert

AUGUST 10, 2010

We see a lot of discussions between social media experts coming from digital advertising, marketing or PR, but we need to hear more from people who have been on the frontline of consumer interactions, ie customer service and sales. Listening to the consumer? Im Jay Baer.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 14, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. [link] [link] Hot In Business The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media | Social Media Consulting -. Im Jay Baer.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

WebMarketCentral

FEBRUARY 27, 2009

The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St. Tom helps clients—independently and through B2B technology marketing and PR firm KC Associates —increase visibility, credibility and business success through interactive marketing and PR activities. Louis Park, Minn. from 8 a.m.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. What Works ( Vendor Government PR Trends Spending Release ). The hard questions about social media for B2B solutions providers , June 11, 2009.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Content Marketing Institute

DECEMBER 11, 2018

As for my prediction, I believe 2019 will be the year we stop complaining about GDPR and start thanking the privacy gods for reinforcing the notion that our job as marketers is to earn people’s attention (and ultimately their loyalty). It will reinforce quality and creativity in content more than ever.

Content Marketing 108

Content Marketing Storytelling Content Paid Search Agency 108

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Social media for me is like selling PR to a company who had only done advertising. Im Jay Baer.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

FEBRUARY 25, 2010

If you create great marketing, communications, and pr but do not helpfully engage with your clients, you actually do yourself a disservice. Seems backwards if you're trying to build loyalty. Check out this article [link] #thinkgeek #geeknet kahuna7 WOW, Jay, Susan is awesome! Great guest post. Similar idea. Your post is helpful.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 5, 2012

And I knew enough about the game and how to play it and how to talk about it and what was going on currently, and combined with trying to figure out social media from a PR perspective had the right package of skills to come into the PGA Tour and help them grow their social media channels. I was a fledgling PR pro at that point.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Convince & Convert

APRIL 8, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. I have connected via the VGB cable but the RGB does not get any signal. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Single Grain

MARCH 7, 2022

With the launch of Bitcoin in 2009, the decentralized cryptocurrency market powered by blockchain gained massive success. That means that companies dealing with the following subjects require the help of PR firms to secure brand coverage in top crypto publications: Blockchain. TABLE OF CONTENTS: ↓ What Is Crypto PR?

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Online Marketing Institute

OCTOBER 1, 2010

Using basic online gamification solutions you can drive participation, engagement, loyalty and revenue. It makes sense to have one central identity that plugs into sites as you are browsing. bunchball Another great way to integrate social elements into your corporate site is with basic gaming dynamics.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. I love the inverted pyramid, and agree wholeheartedly with your point about the best way to build loyalty with existing customers (and to communicate that loyalty to ancillary networks through WOM).

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). But, new data from Compete.com shows a clear stagnation in Twitter’s runaway growth. Thanks for the thought-provoking post! .: Im Jay Baer.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Source: Jay Baer #foursquare #analysis #socialmedia #PR [link] Joseph Manna Jay, very good points and I share the same views. Foursquare is so much more than “what you're having for lunch.&#

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

AUGUST 25, 2010

Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. Experience=trust + loyalty, the formula is simple yet solving it takes work. link] jaybaer Brilliant point Mike. As marketers this is sensational. Let’s get real. Im Jay Baer.

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142

Webbiquity

JUNE 6, 2011

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009. Glen Gilmore, Esq.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Convince & Convert

JUNE 23, 2010

I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come. Im Jay Baer.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. RT @alexpriest REQ reading 4all #PR & #mktg types&clients. Im Jay Baer.

Social Media 146

Social Media Media Paid Content Webinar Metrics 146

Convince & Convert

SEPTEMBER 20, 2010

Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. I see Twitter for branding working in only the rarest of examples.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

JUNE 16, 2010

They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119